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Senior Product Marketing Manager

San Francisco, CA | Full Time | Remote
10 Days Ago

Job Description

All full-time regular employees will be eligible for the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

  • Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Paid maternity/parental leave benefits for new parents

  • Enhanced employee assistance program for mental wellness

Responsibilities

We are looking for an exceptional Senior Product Marketing Manager to join the Commercial Product Marketing team. You will play an integral role in defining Workato’s customer adoption.

You are a self-starter, organized, highly collaborative, enjoy leading multiple high-priority projects, and enjoy creating content (blogs, white papers, webinars, etc.) for use in creating pipeline and nurturing prospects in the sales cycle.

The role will also work closely with Corporate Marketing, Demand Generation, Customer Success, Sales, and Solutions Consulting teams focused on helping customers succeed with Workato. In addition, you will be a subject matter expert to support the messaging and positioning of our accelerators & assessment programs.

To succeed in this role, you must be able to articulate technology and communicate the value propositions of the Workato platform to business and technical prospective users and buyers, especially regarding the technologies they use and business problems. You will also help shape the product and direction of the company by communicating market needs to the Product Management, Business Development, and Growth teams.

In this role, you will also be responsible to:

  • Contribute to the delivery of core PMM strategy for the Commercial Team by owning & supporting expansion campaigns, initiatives, content, events, and more.

  • Act as the primary marketing contact at Workato for our expansion programs, whether that be writing gated assets, speaking at corresponding events, and more

  • Partner with Demand Generation to execute the Events Calendar, including virtual and live webinars, conferences, and customer events.

  • Contribute to crucial pipeline generating expansion campaigns to support the business unit meeting its hyper-growth sales targets.

  • Partner with Sales Enablement on programming and certification to improve KPIs for field teams on messaging, competitive, product, and market trends.

  • Build a pipeline of customer testimonials and develop up-to-date customer stories (such as videos, one-pagers, blog posts, internal and external presentations, etc.) to articulate value and support sales outcomes.

  • Stay on top of news regarding the Integration and Automation tech markets and surrounding markets.

  • Build credibility and awareness for the Enterprise Automation category through customer stories on strategic customer accounts -- and the value Workato brings to the table.

Requirements

Qualifications / Experience / Technical Skills

  • BA/BS or equivalent education 

  • 2-3 years of experience in a SaaS organization

  • 2-3 years of product marketing, demand generation, or customer marketing experience 

  • Familiarity with Human Resources/People systems (Workday, Greenhouse, BambooHR, etc.) or Human Resources processes (Hiring, Onboarding, Benefits, Employee Experience, Offboarding, etc.) is a big plus

  • A passion for technology and translating that passion into business impact for customers

  • Excellent verbal communication and presentation skills in front of all audiences (business & technical)

  • Strong interpersonal skills and experience working with Demand Generation, Sales, Content, Events, Enablement, Product, and Customer Success teams

  • Experience developing marketing campaigns with proven outcomes, meeting pipeline goals

Soft Skills / Personal Characteristics

  • Strong written and communication skills to develop content that resonates with prospective and current customers, partners, and internal stakeholders

  • Results-oriented with time management skills, highly organized and driven to succeed.

  • Passion and ability to work well in a scrappy, fast-paced, rapidly changing environment, with many cross-functional teams

  • Ability to travel as needed but rarely

Company Overview

  • Website workato.com
  • Headquarters MOUNTAIN VIEW, CA
  • Size 200 - 500
  • Founded 2013
  • Type
  • CEO VIJAYAKUMAR TELLA
  • Revenue <$5M
  • Industry Software & Networking
  • About workato
  • Workato is the leading Enterprise Automation Platform. Workato enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance. It enables companies to drive real time outcomes from business events. There is no coding required, and the platform utilizes Machine Learning and patented technology to make the creation and implementation of automations 10X faster than traditional platforms.

Skills for Senior Product Marketing Manager

The job skills required for Senior Product Marketing Manager include Product Marketing, Initiative, Presentation, Demand Generation, Product Management,and Communication Skills etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Product Marketing Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Senior Product Marketing Manager

The following is the career advancement route for Senior Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Product Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Product Marketing Manager. You can explore the career advancement for a Senior Product Marketing Manager below and select your interested title to get hiring information.