Get to Know Us:

Wisdom Gaming Inc. (Wisdom) is an emerging leader in gaming and esports entertainment. Wisdom Gaming is committed to doing esports right – building supportive gaming communities, treating talent and players like professionals, and producing the highest quality productions for every game we support.

Our mission is to cultivate supportive and inclusive spaces where everyone can experience the joy of gaming. We are a passionate and diverse team of experienced esports and gaming minds that specialize in content creation, tournament organization, live and remote events, and strategic brand activations.

Our extensive network of influencers, talent, and gaming communities allow us to expand our reach through aggregate viewership and simultaneous live streams, while creating compelling content across multiple genres and platforms.

Culture: 

At Wisdom, we are powered by our people. Our culture is what makes Wisdom a fun and rewarding place to work. We encourage our employees to be authentic, creative, and great team players. Success is celebrated and integrity is the core of who we are and what we do. 

Summary of the Job:

Wisdom is looking for an experienced Marketing Manager who will support our Marketing department to build awareness for Wisdom Gaming and its portfolio of brands (Wisdom Gaming Studios, Torrent, Minnesota Varsity League, and Wisdom Labs). We’re looking for an experienced and versatile marketing manager who has experience developing and executing marketing campaigns, while supporting individual brand needs. They will be comfortable with day-to-day marketing activities as well as long-term strategy, cool under pressure and can easily adapt to changes. 

Objectives of This Role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Manage and support email, performance marketing, and web teams to design, test and evolve lead-nurturing

What You Will Be Doing:

• Effectively champions the company’s vision, mission, culture, and overall business objectives
• Supports a high-performance team culture that values continuous improvements, learning and a commitment to quality
• Launch and manage user acquisition campaigns through advertising platforms such as Facebook Ads, Apple Search Ads, and Google Ads
• Utilize 3rd party ad-tech platforms and solutions to generate detailed spend and performance reports using relevant KPI metrics such as CPI, ROAS, Retention, Conversion, and ARPU.
• Work with creative team, develop creative briefs and guide creative direction to meet objectives for all public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support (as needed)
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

What You Can Bring Along:

• 7 years of experience in managing marketing campaigns and a strong business acumen
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Passion and/or interest in the gaming industry and esports industry and scene
• Knowledge of gaming/esports (Some games we work in: Teamfight Tactics, Legends of Runeterra, League of Legends, Fight Game Community, Rocket League, etc)
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and 
• Proficient at managing multiple projects simultaneously
• Ability or willingness to learn new technologies and implement new techniques
• Must be a collaborator with the ability to give and receive constructive criticism
• Ability to learn and understand multiple brands and follow the unique community identities for each
• Competent in Asana, Slack/Discord, and various Google applications such as Calendar, Sheets/Docs

Additional Information-We Take Care of Our People

Salary and Benefits

We are proud to offer a competitive salary and benefits packages. Wisdom’s benefits include: 

• Competitive base pay
• Health and Dental insurance cover for you and your family
• Generous number of vacation days
• Work-life balance
• 401k participation and employer matching options
• Hybrid options available

Working Hours

Full-Time traditional 40 hour work week with potential for nights and weekends (flex time used accordingly).

Work Location

Headquartered: Mall of America®, Bloomington, MN

Employment Terms

• Background check required for employment.
• COVID vaccination is required for those working hybrid or working onsite at our headquarter’s office.

Wisdom is committed to full inclusion of all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. As part of our commitment, Wisdom will ensure that persons with disabilities are provided reasonable accommodations. 

How You Can Apply:

Please submit a cover letter and resume via the online application portal. 

Just A Little More About Wisdom Gaming:

Wisdom Gaming was founded in 2019 by a group of gamers and esports fans. We’ve built beloved communities and produced memorable esports tournaments for games we’ve spent countless hours grinding and enjoying.

Since then, Wisdom Gaming has added even more industry veterans, former pros and gamers to our team. And we’re still doing what we love most: producing events and content that make people fall in love with gaming, either for the first time or all over again.

Wisdom Gaming produces a mix of in-house and white label esports broadcasts and events across a variety of game titles and communities. So far, we've put on tournaments in Heroes of the Storm, Legends of Runeterra, Rocket League, Teamfight Tactics, Wild Rift, Valorant and more -- with aspirations of going much further.

We pride ourselves on a few things:

1) Ensuring that the content we develop serves the scenes for which we're making them. This means hiring professional players, commentators, and other game experts to ensure that our content makes a game's given community happy.

2) Striving for a healthy work-life balance for our employees and their families. We know that working within the esports and production landscape means reserving some evenings and weekends for broadcasts. As such, we work with employees to establish alternative work schedules -- or at least take comp time after a busy week -- to compensate.

3) We believe that gaming has the power to bring different communities together, and push past existing barriers. We’re not kidding when we say that we’re a mixed blend and genuinely enjoy being around each other. Some can call us an IRL raiding party and we’re always searching for new warriors to help our cause.