We are a premium wine company headquartered in Texas and encompassing six industry-leading brands: William Chris, Lost Draw, Skeleton Key, Grower Project, Yes We Can Wine/Sway Rosé, and our newest brand in the portfolio, Uplift Vineyard. We don’t follow trends, we create them. We are the leading-producer of Texas-grown wine, we’re on a strong trajectory for future growth and brand expansion, and we are looking for ways to share a piece of our world with more people.

Compensation Includes: 

• Competitive Salary - Up to $55,000.00 (depending on experience) 

• Healthcare benefits 

• 401K 

• Personal and professional development opportunities 

• 50% discount on our wines and annual wine allocation (free) depending on tenure 

• ...and more! 

Summary 

You are an experienced, creative and pragmatic email marketer. You have a passion for communicating with customers to cultivate relationships and loyalty, and you love combining data with storytelling to ensure our email marketing is as thoughtful and impactful as possible. You enjoy collaborating with other team members and departments, but you can also thrive independently as you work to create sophisticated and polished email marketing campaigns and solutions that help sustain and grow our business. Together, we are building a world-class wine company and leading the Texas wine industry into the future. This position reports to the CMO and will be a hybrid role between our headquarters in Hye, Texas and remote work. 

Essential functions 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions 

• Oversee strategy, development, and execution for all email marketing activities for full family of WCWC brands (William Chris Vineyards and Lost Draw Cellars, currently)

• Own and update Email Marketing calendar for WCWC brands

• Create strategies to grow our email lists meaningfully and steadily for all brands 

• Manage relationships with our external email marketing service providers

• Capture and present weekly, monthly, quarterly, and annual KPIs for email marketing, analyzing campaign performance and leading change/improvements as a result 

• Oversee creation - including design, copywriting, proofreading, testing, segmentation and list building - of all emails, ensuring best in class quality in our email communications 

• Upgrade our email templates using personalization and advanced features 

• Collaborate closely with DTC team to develop segmentation strategies and lists 

• Implement and maintain automated email marketing flows based on customer actions, purchase behavior, and tags/classifications to guide them through the key lifecycle phases of introduction, conversion, and retention 

• Work cross-functionally with all departments (i.e. Wine Club, Tasting Room, eCommerce, HR) as needed to formulate and execute email marketing initiatives and campaigns

• Participate in training, webinars, summits, and conferences to ensure that we’re staying sharp on trends and opportunities in the email marketing space 

Competencies 

• Exceptional communication skills and meticulous attention to detail and accuracy across all activities, both externally with our customers and internally with your colleagues 

• The ability to succeed in a fast-paced, dynamic, high-volume environment

• A passion for creative problem solving, being resourceful, a self-starter spirit and can-do attitude

• Confident team player able to communicate effectively with all teams and levels within the company 

Supervisory responsibilities 

• No supervisory responsibilities 

Physical demands 

• Ability to work in multiple locations 

Travel and remote work 

• This position will allow for a hybrid model, with a combination of remote work and time at our headquarters in Hye, TX 

Additional eligibility requirements 

• 2-3 years of email marketing experience required 

• Experience with HubSpot strongly preferred, but not required 

• Strong knowledge of best practices and industry trends in email marketing

• Degree in Marketing/Communications preferred, but not required

• Customer Service and/or Hospitality industry experience a bonus 

• Desire to learn and master marketing software like Hubspot, Canva, Google Analytics, etc. 

Work authorization 

• This job is not eligible for visa sponsorship 

It is the policy of William Chris Wine Company to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time.