Job Summary:

The main objective of a Content Marketing Manager is to ensure that a brewery’s marketing and sales goals are met. They achieve this objective by creating highly detailed marketing strategies. They are also responsible for organizing advertising campaigns, organizing promotional events and discovering new marketing opportunities. The Content Marketing Manager is an on-site role, working alongside the department heads at the brewery. The ideal candidate has extensive marketing experience allows them to promote the brewery’s brands in the best ways possible. The Content Marketing Manager will usually be responsible for advertising, promotions and marketing budgets. This position will develop various marketing campaigns with a keen eye on the budget and return on investment. The role involves working in conjunction with a variety of staff in the brewery including the sales team, leadership, and brewery staff. This position will also interact with various external service providers including advertising agencies and various consultants.

Responsibilities:

• Develop a sales plan for the brewery’s products – They must develop a comprehensive sales plan with: marketing strategies for each product line, customer demographic analysis, sales forecasts, and growth strategies. The sales plan will also examine pricing structure, revenue goals, sales locations, customer retention strategies, advertising avenues, and sales team activities.
• Create a sales strategy for the brewery – The sales strategy will explain the best way to position the brewery’s brand in the market.
• Manage sales and promotional events – The brewery will occasionally run sales and promotional events in-house or at trade shows. The Content Marketing Manager must ensure these events are well-run and promote the brewery in the best way possible.
• Develop relationships with key customers – Relationships are very important in the brewing industry. The Content Marketing Manager must develop relationships with key customers to sell more products and ensure they remain happy.
• Analyze customer demographics and market trends – The Content Marketing Managerwill analyze the demographics of both current and prospective customers. This information will be used for developing market strategies and new products. They will also analyze market trends to identify which kinds of products will be popular in the future.
• Research competitors – Competitor knowledge helps the brewery to develop products that are correctly promoted and priced to succeed in the marketplace. The Content Marketing Manager must investigate and analyze competitors to identify new sales opportunities for the brewery.
• Present marketing reports to management – They must present marketing reports to upper management. These reports will range from marketing plans through to detailed analysis reports.
• Design and distribute marketing materials – They will work in conjunction with the sales and marketing teams to produce advertising and marketing materials. The Content Marketing Manager may also be required to work with third party advertising agencies. Once a plan for promotional materials has been developed, they must ensure it is correctly executed.

Job Qualifications:

• Beer/alcohol beverage industry knowledge is imperative. Brand management experience with consumer goods is required;
• Entrepreneurial spirit and ability to take initiative and lead others;
• Experienced in developing new ideas and implementing concepts in all facets of marketing; social media, web, PR and media, events, products, distributor, retail and consumer marketing;
• Proven work experience as a Social Media Manager or related;
• Proficient in online social media websites (ie: Facebook, Instagram, other social media platforms). Excellent communication skills and be able to express Wild Mind’s company views creatively.;
• Graphic design skills;
• Monitor SEO and web traffic metrics;
• Proven track record of successful integrated marketing plans;
• Ability to deliver creative content consistently;
• Collaborate with other teams such as the Production Brewery, Tasting Room, Sales to ensure brand consistency;
• Knowledge of online marketing channels;
• Familiarity with web design;
• Analytical and multitasking skills;