PURPOSE:

To attract and build customer loyalty using engaging, accurate, timely and insightful communication that adhere to the Bank’s standards through various methods, such as the Bank’s website, social media, e-mail and other communication tools. Promote a positive brand image throughout our local communities.

CRITICAL PERFORMANCE DRIVERS:

• Social Engagement – grow followers (FB, Instagram, LinkedIn, and YouTube) by 10% YOY, create channel engagement by generating an annual calendar of meaningful content via HootSuite. Expand online reviews each year by 10% on Google and other platforms.
• Creative Design – develop and create needed materials to support line of business efforts and their corresponding mediums, executed quarterly. Build new creative, content and campaign strategies for products, service lines and/or brand awareness efforts; executed quarterly. Create videos to include but not limited to employee spotlight, WSB Ambassador, quarterly celebrations, Moments of Truth, or financial tips and tricks; executed quarterly
• Content writing – create written content to be used on blog, website or editorial style campaigns; executed quarterly.

ESSENTIAL ROLES, TASKS AND RESPONSIBILITIES:

• Design and implement creative for both internal and external projects that support the Bank’s branding guidelines using Adobe Creative Suite
• Post, manage and implement strategies for social media content through HootSuite
• Execute high-level strategies for multiple digital platforms (website, blog, email marketing, etc.)
• Grow social media engagement and provide recommendations and improvements based on current digital trends and tactics
• Manage website content and updates with relevant resources and information to help customers with their financial needs and SEO efforts
• Produce and manage all videography and photography needs, including event photography for use on social media and in marketing materials
• Work with the VP of Marketing to write and publish press releases and manage media requests
• Upload weekly contact files into marketing automation software and execute new customer onboarding email campaigns
• Assist with the development and implementation of special presentations, events and marketing requests for West Shore Bank and its employees
• Assist with the development and implementation of special presentations, events and marketing requests for West Shore Bank and its employees
• Adheres to the Bank Secrecy Act policies and procedures
• Exhibit behaviors that live West Shore Bank’s Core Values and Principles of Success.

QUALIFICATIONS, EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing, communications, or related field
• 3-5 years of related experience and/or training in marketing communication and/or digital marketing
• 3 years demonstrated writing experience in the marketing/external communications field with proficiency in AP style writing
• Experience producing video content creation and photography skills
• Team player with strong work and customer-service ethic
• Proven ability to effectively manage multiple projects and deadlines with a high degree of accuracy, attention to detail and quality control – experience with project management software
• Experience with content management, design and marketing automation software
• Superior interpersonal skills and ability to work effectively as a member of a fast-paced marketing team

RESULTS EXPECTATIONS:

First 30 days

• Access to SharpSpring, HootSuite, Banno, etc. programs

Weekly

• Complete 2 TGIMU courses per week
• Weekly marketing traffic meetings

Monthly

• Schedule, complete and monitor marketing quarterly campaigns

Quarterly

• Complete BAI Assigned courses
• Schedule, complete and monitor marketing quarterly campaigns

Annually

• Social Media Content Calendar
• Schedule, complete and monitor marketing quarterly campaigns

PLANNED TRAINING/DEVELOPMENT PROGRAM:

• Watch Kick-Butt Kick-Off® video and review customer service standards
• Attend webinars/seminars and listen to podcasts on marketing-related topics offered by MBA/ICBA/ABA/WSI
• Attend product training
• Participate in MBA Marketing Director forums
• Weekly readings to share during weekly traffic
• Recognize the importance of teamwork to achieve objectives
• Communicate openly and confidently
• Influence and convince others in a way that results in acceptance and agreement

PHYSICAL REQUIREMENTS

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit; stand; walk; talk; hear; see the close vision; and use hands. The employee is occasionally required to reach with hands and arms; lift 5 to 20 pounds; and stoop, kneel, crouch, or crawl.

Equipment: PC, keyboard, calculator, and telephone.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Noise level is moderate; Steady pace; Occasionally must deal with angry or hostile individuals; travel within the Bank’s branch offices is required.

West Shore Bank offers competitive compensation and a benefits package that includes medical, dental, vision and life insurance, 401(K) retirement with company match, education reimbursement, and paid time off.

If you are interested, please complete a online application or send resume to:

West Shore Bank

Human Resources

P.O. Box 627

Ludington, MI 49431

Fax: 231-845-8535

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