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Portfolio Manager

Schofield, WI | Full Time
19 Days Ago

Job Description


The Portfolio Manager is responsible for the creation and implementation of marketing and communication activities for all Wausau Supply Company Brands including our distribution brand (Wausau Supply) our Siding brand (Diamond Kote) and our door Brands (Waudena/Taylor).  Their objective is to ensure our ability to deliver financial commitments today and over the next 3 years for our portfolio of brands by leading a team of brand managers and working in partnership with the Marketing Capabilities Manager, Insight Manager, and the sales team.  Training of capabilities and the primary resource for the brand management team learning is the primary responsibility of this individual.


Duties include (not limited to):

Training & Process Development

  • Works with Marketing Capabilities manager and Marketing director to develop process and guidelines of annual planning and activation
  • Sets regular training and capabilities training with brand management team as we transition our department to be more proactive and strategic

Business Assessments

  • Responsible for delivering annual brand performance reviews including primary drivers of results and the learnings/results of the major activities conducted that year
  • Works with the Insights Manager to ensure monthly brand reviews (MBR) delivered to directors of sales/marketing and VP by brand management team are accurate, prioritized, and actionable

Annual Planning:

  • Sets annual sales/volume goals by major product grouping to achieve targets set by Marketing Director.
  • Guides BM team in the development of critical drivers, strategies, and tactics to deliver against their annual brand goal; check and adjust teams as required.
  • Provides the overarching plan for WSC Siding category, decking category, and door by coordinating partner brands’/ manufactured brands’ plans
  • Sets marketing spend by GL for each brand and approves changes within the brand. Recommends budget cuts (as needed) and flow of funds between brands to director

Portfolio Planning

  • Supports development of Portfolio strategy for the siding/door/decking category as well as manufactured brands
  • Reviews manufactured brand portfolio for compliance against strategy and makes recommendations on course corrections working with the Insights Manager
  • Prioritizes sales requests of marketing partnering with capabilities manager and director


  • Provides guidance to brand managers on innovation/new vendor proposals and execution


A Portfolio Manager will possess and/or demonstrate:

  • Strong background in general business/brand management with proven track record of leading a team
  • Desire and passion for developing and training brand managers
  • Strong P&L, analytic, and branding acumen
  • Collaborative, this is a new position with a new team and integration with other functions will be critical to success


Reports to: Sr. Marketing Director


Reports:  2 Manufactured Brand managers Partner Manager


Conclusion:  Wausau Portfolio Manager will exemplify the high standards that have come to be associated with WSC. As an ESOP owner, acting with honor, integrity, and positivity is imperative. A Portfolio Manager’s primary objective is to develop our team of highly motivated brand managers in order to strategically grow our brands. 

Company Overview

  • Website
  • Headquarters SCHOFIELD, WI
  • Size 500 - 1,000
  • Founded 1947
  • Type
  • Revenue $200M - $500M
  • Industry Retail & Wholesale
  • About wausau supply company
  • Wausau Supply was founded in 1947 with a commitment to service customers with quality building products. Serving authorized retailers in twelve states, Wausau Supply distributes building materials from the industry's leading manufacturers including LP SmartSide, CertainTeed, Owens Corning, Schlage, Simpson, TimberTech, Azek, Mid America, and DAP. Wausau Supply also provides unique value-added services including a complete line of custom finished interior and exterior doors, engineered wood products, and custom finished siding. No matter the success, our philosophy has remained the same...a com ... mitment to serve customers in a way others can't, with the best building products the industry has to offer. More

Skills for Portfolio Manager

The job skills required for Portfolio Manager include Planning, Innovation, Commitment, Responsibility, Insight etc. Having related job skills and expertise will give you an advantage when applying to be a Portfolio Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Portfolio Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Portfolio Manager

The following is the career advancement route for Portfolio Manager positions, which can be used as a reference in future career path planning. As a Portfolio Manager, it can be promoted into senior positions as a Portfolio Manager III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Portfolio Manager. You can explore the career advancement for a Portfolio Manager below and select your interested title to get hiring information.