About the Firm

Vogel’s lawyers practice in virtually all areas of law, including: civil litigation (including business litigation, personal injury, medical and legal malpractice defense, products liability, family law, construction litigation and media law), criminal defense, health law, employment and labor law, bankruptcy and collections, real estate, business/corporate practice, environmental, legislative and government affairs, immigration law, estate planning and more. Over the past fifteen years, Vogel has expanded from its Fargo roots by establishing offices in Bismarck, Moorhead, Minneapolis, and Grand Forks. Vogel is committed to continuing its tradition of providing the best legal services to its clients, while adapting to the demands of our dynamic regional economy.

About the Role

The Marketing Coordinator will support the initiatives of the Marketing Department, working in close coordination with the Marketing team. This role offers the right candidate an opportunity to take ownership of a variety of marketing and business development initiatives in a collaborative environment and maintain direct interaction with partners and other key stakeholders.

Essential Duties & Responsibilities (including but not limited to)

• Manage the firm’s brand and position in the marketplace
• Provide advice and guidance on managing the firm’s marketing budget
• Oversight of the firm’s online presence, including website and social media
• Assist attorneys in the development of speaking engagements, writing opportunities, seminars, conferences and trade shows
• Draft and format content marketing materials including electronic client alerts and newsletters. Perform analytics and suggest marketing initiatives and opportunities for business development based on results
• Coordinate and draft submissions for key ranking publications and award nominations
• Manage the Firm’s blogs (update and supervise editorial calendar, research topics, proofread and format all posts)
• Coordinate the preparation of pitches, proposals, presentations and other client-facing materials, utilizing existing content and, when needed, creating new content
• Work with the creative team to draft, design and edit marketing collateral, including firm and department brochures and promotional materials, event invitations, sponsorship advertisements and the firm holiday card
• Draft and update practice group content and attorney biographies for firm website, pitches and promotional materials
• Participate and contribute in practice group business development meetings and strategic planning retreats
• Write and distribute press releases and announcements for media outlets and firm website
• Prepare and develop internal communications to promote cross-selling
• Generate, maintain and schedule content for social media campaigns
• Track firm media mentions
• Help plan and execute seminars, webinars, client networking events and conferences, lunch & learns and internal events, including firm events
• Proofread and provide quality control for various internal and client-facing marketing communication pieces
• Support other departments and assist with other projects and general administrative tasks

Qualifications

• Mastery of Microsoft Suite including Word, PowerPoint, Excel, and Outlook
• Experience with Constant Contact, Canva, WordPress, Eventbrite, and Survey Monkey is a plus

Performance Traits (i.e. analytical, communication skills, problem solving abilities, etc.)

• Exceptional organizational and project management skills and a professional demeanor
• Excellent written and verbal communication skills and impeccable attention to detail
• Exceptional time management skills; maintains a sense of urgency and proactivity when approaching tasks and projects, prioritizing appropriately
• Eagerness to get involved in new projects, proactive nature aiming to improve processes and drive innovation in the department
• Highly motivated, proactive, responsive and conscientious, with a commitment to delivering excellent client service
• Ability to multitask and juggle competing deadlines and flexibility with shifting priorities; able to work additional hours if necessary to meet certain deadlines
• Strong interpersonal skills and excellent communication skills necessary to maintain effective relationships with internal and external contacts
• Ability to work well in a team as well as independently

Education/Training/Certifications (minimum required or preferred)

• An undergraduate degree, preferably in a marketing or communications-related field