What are the responsibilities and job description for the Public Relations Manager - Wakefield, MA position at Virtual, Inc.?
WANTED: An innovative and tech-savvy writing and media relations guru who can simplify complex topics into compelling content. If you like working in a client-facing role and thrive in a fast-paced environment where you get to be independent while part of a great team, read on!
The PR Manager executes day-to-day PR activities for technology and professional association clients. Reporting to the Director, this position is responsible for the management and production of communications vehicles and public relations support for both clients and Virtual, Inc. The successful candidate will effectively translate strategic messaging into the appropriate mix of compelling and timely communication and PR strategies, tactics, initiatives, and programs. Must have excellent writing and media relations skills with the ability to work independently.
We're committed to DRIVING CLIENT SUCCESS and EXCELLENCE EVERYWHERE to enable our clients to make their mark on the world. Here's how you will help us do that:
- Act as client interface on accounts.
- Plan and execute hands-on global media and analyst relations programs, including social media.
- Research and write compelling written content such as announcements, FAQs, messaging, Q&As, statements, talking points, briefings, bylines, video scripts, speaking abstracts, and media pitches.
- Coordinate distribution and approval.
- Support the development of web content, e-promotions, and other forms of digital media such as video and podcasts.
- Edit and coordinate approval of member press releases and communications.
- Promote and maintain consistency of both client and company brands across all contact points and published materials.
- Research and develop speaking opportunities and presentation content.
- Organize and secure media coverage; Monitor media and documents trends, proof points, stats, and other KPIs to proactively identify new story angles and relevant pitches to strengthen messaging and strategy.
- Prepare, submit, and track client and company award entries.
- Contribute to setting monthly objectives with clear KPIs, working closely with the team to contribute to the team- and client-based reporting.
- Help train, monitor, and support the onboarding and management of team intern(s).
We all have a hand in creating a COMPANY WE LOVE by LEADING THROUGH OUR VALUES and fostering a culture that empowers and rewards its employees. You will:
- Represent Virtual's core values of innovation, inclusion, service excellence, empowerment, respect, teamwork, generosity, fun and trust.
- Exemplify our servant leadership philosophy every day by building trust, serving first, and acting as one team.
- Actively participate in company-sponsored committees, events and initiatives geared toward engagement, development, and fun!
- Inspire and equip those you serve.
As our next Public Relations Manager, you will bring:
- 4 to 7 years of experience in public relations and communications; PR agency or in-house corporate experience preferred.
- Bachelor's degree in English, communications, public relations, journalism, or a related field.
- Outstanding written and verbal communication ability; marketing and PR writing samples required. Digital media and blogging experience a plus.
- Hands-on experience with media relations required, global and broadcast media background a plus.
- In-depth experience with using social media channels such as Facebook, LinkedIn, YouTube, and Twitter for public relations outreach.
- Capable of working independently as well as cross-functionally with all Virtual departments.
- Proven ability to work independently in a fast-paced, client-facing environment.
- Experience working in or with a marketing department as part of a communications team.
- Track record of managing multiple projects simultaneously with competing deadlines.
- High level of organization, computer skills, and the ability to learn and apply technologies in day-to-day work a necessity.
- Proficiency in MS Word, Excel, PowerPoint, and WordPress required. Constant Contact, Google Analytics, and Cision knowledge a plus.
The target hiring range for this role is $60,000 - $70,000 USD (annually). The starting base salary will be determined based on skills, experience, location, and other job-related factors. In addition, our total rewards package includes a robust medical, dental, and vision insurance plan (free option available for individuals); generous short- and long-term disability, supplemental life insurance, health care and dependent care, Flexible Spending Accounts, 401(k) savings match, paid parental leave, financial planning workshops, pre-paid legal plan, discretionary annual bonus and merit increase, and unlimited paid vacation time.
About Virtual Inc:
Headquartered in Wakefield, MA with offices in Nashville, TN, Reston, VA, and Ottawa, ON, Virtual also brings together a remote workforce from all over North America. Founded in 1999, Virtual's innovative and inclusive culture is the driving force behind our success and continued growth.
Our Virtual Team is made up of passionate professionals who understand the needs of associations, standards organizations, consortia, startup advocacy groups, and professional societies. The expertise within the Virtual team enables our clients to achieve their goals and make a mark on the world. Virtual's global clients include organizations led by Google, Facebook, Microsoft and more. We also service organizations that are tackling some of the biggest challenges in the world today, from eating disorders, to space travel to noise pollution.
Virtual, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary : $60,000 - $70,000