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Product Marketing Manager
Viki San Mateo, CA
$145k-183k (estimate)
Full Time | Wholesale 0 Months Ago
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Viki is Hiring a Product Marketing Manager Near San Mateo, CA

Job Description: Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere! We are in search of a Product Marketing Manager based in the San Francisco Bay Area. He/She/They will be part of a dynamic, creative, innovative and impactful team that is responsible for driving brand awareness, growth, engagement and retention for Viki and our global audience. This role will be based in San Mateo, CA and report to Director, Brand & Product Marketing. Key Responsibilities: Help shape, design and implement the strategy, messaging and positioning for the Viki service in key markets and regions Partner with strategy & biz ops team to define GTM marketing strategy for key business initiatives & priorities including (bot not limited to) subscription plan offerings, feature launches and building out our publishing business Define and continue to iterate Viki’s most important customer needs and opportunities, staying attuned to the competitive landscape, market trends and white space opportunities. Work closely with marketing channel owners and PMs to drive GTM plans and measure impact post-launch Effectively communicate and advocate our consumer needs and voice internally and externally Drive continued awareness, adoption and engagement of our product and features Build a customer journey map to deepen our understanding of our users and their experience across the Viki journey to create an overall better experience and increase engagement/retention Requirements: Bachelor's degree in Marketing/Business, Data Analytics, Advertising or equivalent business experience in marketing preferred 2 years of product marketing work experience Experience with data-driven user segmentation principles and conducting experiments Excellent communication skills with the ability to translate insights and data into a compelling and meaningful story A champion at cross functional collaboration, having worked across teams and functions and has had success in influencing projects A passionate self-starter who can serve as a strong advocate for our customers and our business Strong project management skills Able to adapt to a dynamic and fast paced work environment Preferred Qualifications: Knowledge and passion for Asian entertainment (K-pop, J-pop, Korean dramas etc.) Streaming industry knowledge Proficiency in Portuguese and/or Spanish is a plus, but not mandatory At the time of posting, Rakuten expects the base salary for this role will be between $78,624 - $125,216. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements. Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged. #LI-DNI Rakuten is Japan's leading Internet services company, a largest e-commerce company in Japan, and the third largest e-commerce marketplace worldwide with a combined membership of almost 1.3 billion. As part of the 70 businesses and services worldwide, Rakuten Viki is the world’s leading platform for Asian entertainment and culture where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages by our community of avid fans. Alongside, we have Soompi, the publishing arm of Rakuten Viki, that is also one of the biggest global K-pop news sites and the longest-running fandom community. From innovative engagement features to original content, Rakuten Viki and Soompi are pushing the boundaries of global entertainment with our teams who utilize leading-edge technologies to build these platforms. If you are looking to join a diverse and talented team with great ambitions to change the digital entertainment landscape, come be a part of our Rakuten Viki team!

Job Summary

JOB TYPE

Full Time

INDUSTRY

Wholesale

SALARY

$145k-183k (estimate)

POST DATE

03/21/2023

EXPIRATION DATE

07/22/2023

WEBSITE

viki.com

HEADQUARTERS

LOS ALTOS, CA

SIZE

200 - 500

FOUNDED

2010

TYPE

Private

CEO

FRANK XAVIER LONERGAN

REVENUE

$50M - $200M

INDUSTRY

Wholesale

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About Viki

ViKi is an online platform that broadcasts TV shows, movies and music videos.

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The job skills required for Product Marketing Manager include Initiative, Insight, Brand Awareness, Product Marketing, Advertising, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.