Overview

Staffing Pros, a division of VETS Inc., is recruiting for a full-time Demand Generation Manager in either the Fort Wayne, Indiana OR Greenville, South Carolina areas. This position will work hybrid, with both remote and on-site requirements (60% remote, 40% on-site).

If you have additional questions not answered by the information contained within this posting, please contact our team directly at StaffingPros@vets-inc.com. 

Responsibilities

Our client is a nationally recognized, award-winning, and rapidly growing managed IT and cybersecurity services provider, and we are looking for an organized, adaptable, and experienced Demand Generation Manager to support our marketing team. The role is hybrid, with someone ideally located in the Fort Wayne, Indiana or Greenville, South Carolina areas, who is looking for a role within a highly collaborative, positive, and team-focused environment. If you’re someone who is looking to own and drive your area of responsibility to make things happen, this could be your next opportunity.

Reporting to the Marketing Director, this key role will be responsible for leading client’s demand generation activities using marketing automation, sales and marketing data, and a variety of marketing strategies to drive conversion all the way through the sales cycle. This role will build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and other strategies to drive new business opportunities and revenue.

This role will oversee the day-to-day management of search and social, website performance, email, and nurture campaigns, and maintaining digital marketing analytics. As this role is critical to the successful launch, management, and execution of all marketing projects, we are looking for someone who is organized and a professional self-starter who thrives in a fast-paced, dynamic, and collaborative environment. 

• Develop, implement, track, and analyze all paid search and social campaigns
• Develop strategies that drive prospects to the website
• Plan, develop, and implement marketing emails and nurture campaigns, landing pages, forms, workflows, and marketing automation integrations to build a qualified sales pipeline
• Maintain consistent brand messaging throughout all platforms
• Measure, analyze, and report on campaign performance and provide strategic direction based on analysis
• Closely partner with other marketing team members and the sales organization
• 25% or less travel required

Qualifications

• Minimum 3-5 years of experience in B2B demand generation, experience in the technology or MSP industry a plus
• Bachelor’s degree in marketing or similar field
• Deep understanding of sales processes
• Experience in Microsoft Office (Word, Excel, PowerPoint)
• Proficiency in Adwords, Google Analytics, and data analytics
• Proficiency in Hubspot or similar CRM, as well as a good understanding of marketing automation systems, lead scoring and attribution
• Proficiency in paid search and social campaigns, retargeting, audience targeting, and look alike campaigns
• Organized, adaptable, able to prioritize, strong attention to detail
• Strong written and verbal communication skills
• Demonstrated understanding of demand generation best practices and ability to generate leads
• Experience with interdepartmental collaboration
• Strong analytical and problem-solving skills
• Ability to multitask and prioritize effectively
• Ability to work well with all levels of staff and management
• Ability to work at a fast-paced environment 

Preferred:

• Experience using Microsoft Teams, SharePoint, and Asana helpful
• HubSpot or similar CRM management a plus

EEO Statement

Staffing Pros a division of VETS-inc is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.