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Vice President of Marketing

Nashville, TN | Full Time
Expired

Job Description

About Us 

Upperline Health launched in 2017 and is the nation’s leading comprehensive and coordinated lower extremity healthcare organization. Upperline Health provides the highest quality integrated health services to more patients in need through a skilled and compassionate team. We specialize in targeting patients at risk of developing complications and intervening earlier with an innovative care management approach to prevent more serious consequences. In addition to our clinics, we are also an Accountable Care Organization (ACO) participating in Medicare’s ACO REACH program.  Upperline is one of the first specialty organizations to develop a value-based care model.  Upperline Health is based out of Nashville, TN and currently has practices in Alabama, California, Florida, Georgia, Indiana, Kentucky, and Tennessee. 

Benefits 

Comprehensive benefit options include medical, dental and vision, 401K and PTO. 

This is a hybrid position based in the Nashville corporate office.

About the Vice President of Marketing

Upperline Health is seeking a VP of Marketing to lead all the marketing and communications efforts for the company. This will include all aspects of marketing including brand identity, digital advertising, print, product positioning, and community relations for our rapidly growing physician practice and Accountable Care Organization (ACO). This person should enjoy fast paced environments, rolling their sleeves up to problem solve, and constantly adapting the processes and systems to support our physicians in the field and our ACO initiatives. 

The leader in this role will have a comprehensive understanding of how to build and manage a multi-site healthcare marketing and advertising strategy. They will also be responsible for positioning our ACO in the marketplace.  They will employ processes to ensure consistent and professional digital and print footprints for all of Upperline and its affiliates, as well as work with operations to set goals, budgets and strategies to achieve those targets. They will work to onboard new acquisitions and incorporate or merge their brand identity into Upperline or its affiliate. This person will work with outside vendors and internal staff to achieve the goals needed. The VP of Marketing is a key contributor to the growth of Upperline and our ACO across the country, specifically helping our new providers and de novo opportunities, increase same store growth and to transition new practices. 

What You’ll Do 

  • Work collaboratively across the organization to plan, direct and lead the implementation of strategic marketing and advertising programs for all affiliates of Upperline 
  • Own and manage vendors and team to optimize multiple marketing channels including: SEO optimization, reputation management, digital advertising, branding and logo, print material, social media, physician liaisons in various markets and any other mediums as needed 
  • Conduct industry research, brand management, business development, community connectivity efforts and service line marketing and awareness 
  • Work proactively with operational leadership and serve as the liaison for advertising or media outlets to ensure Upperline is at the forefront of appropriate opportunities 
  • Responsible for Upperline and its affiliate marketing spend and calculating and reporting on ROI
  • Manage all internal and external communication channels and messaging

Qualifications of the Vice President of Marketing

  • Bachelor of Science degree in business administration, marketing, or related field
  • Master’s degree in business administration, marketing, or related field is a plus
  • 5 years of multi-site healthcare experience, outpatient healthcare is preferred
  • Experience in a high-growth or early-stage start-up is a plus, preferably with a private equity sponsor 
  • Ability to translate high-level goals into actionable plans
  • Demonstratable experience designing and implementing successful marketing and communications strategies
  • Experience in the execution of inbound and omnichannel marketing 
  • Strong expertise in analytics and measurement approaches, including SEO and PPC
  • Proven success in prioritizing a high volume of demanding tasks and goals and utilizing resources efficiently to set and achieve goals
  • Previous experience managing and mentoring others with a servant leadership approach 

Job Type: Full-time 

Skills for Vice President of Marketing

The job skills required for Vice President of Marketing include Leadership, Social media, Advertising, Business Development, SEO, Channel Marketing etc. Having related job skills and expertise will give you an advantage when applying to be a Vice President of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Vice President of Marketing. Select any job title you are interested in and start to search job requirements.

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Career Path for Vice President of Marketing

The following is the career advancement route for Vice President of Marketing positions, which can be used as a reference in future career path planning. As a Vice President of Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President of Marketing. You can explore the career advancement for a Vice President of Marketing below and select your interested title to get hiring information.