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Associate Brand Manager

Carlsbad, CA | Full Time
14 Days Ago

Job Description

SUMMARY Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicates with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities. ESSENTIAL DUTIES AND RESPONSIBILITIES All duties and responsibilities listed below are to be reviewed by the supervisor of this position. Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development productionManages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels. INTERACTIONThis position will interact closely with the Director of Trading Cards, Product Development Team, Project Manager, a core R&D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties. SUPERVISORY RESPONSIBILITIESNot applicable. EDUCATION/YEARS EXPERIENCEBachelor’s Degree with an emphasis in Business, Marketing, Product Development or related experience 3 years experience in product marketing or product development with a strong desire to learn REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. KNOWLEDGE, SKILLS AND ABILITIESBrand management or product management experience Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability. Strong leadership skills Ability to apply creative thinking to product themes, content and business solutions Ability to lead focused meetings Ability to communicate with external parties frequently to discuss product strategies Excellent oral and written communication skills Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands Motivated, proactive and organized Team player orientation Retail and Hobby Sales knowledge a plus Interest in trading cards and trading card games a plus Interest and knowledge of sports, hockey a plus Strong presentation skills Ability to interface with internal and external parties Ability to travel domestically and internationally on behalf of Upper Deck Proficiency in the following software: MS Office, MS Project and Sharepoint a plus

Skills for Associate Brand Manager

The job skills required for Associate Brand Manager include Product Marketing, Product Management, Leadership, Initiative, Presentation,and Product Strategy etc. Having related job skills and expertise will give you an advantage when applying to be an Associate Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Associate Brand Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Associate Brand Manager

The following is the career advancement route for Associate Brand Manager positions, which can be used as a reference in future career path planning. As an Associate Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Associate Brand Manager. You can explore the career advancement for an Associate Brand Manager below and select your interested title to get hiring information.

How to Become an Associate Brand Manager

If you are interested in becoming an Associate Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Associate Brand Manager for your reference.

Step 1 Understand the job description and responsibilities of an Associate Brand Manager

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