Automotive Digital Marketing Specialist

Company: Apple Autos (Top Minnesota Workplace)

Compensation: To be discussed based on experience.

Are you looking for a company that Supports You and Your Career Goals, Encourages You to Make a Difference, and helps you Champion Your Lifelong Journey? Then you need to look at Apple Autos.

Apple Autos is a 7-brand, 7 location automotive company founded on the belief that people come before profit. Our Vision is to be Famous for Extraordinary Customer Experiences with People who are Empowered to Create Growth and Loyalty for a Lifetime.

Apple Autos is seeking a highly motivated Digital Marketing Specialist with 3-5 years of marketing experience to join our dynamic team. You will be responsible for developing and executing data-driven digital marketing campaigns across various channels to achieve our business goals. Our dealership has been rated a Top Minnesota Workplace in the Star Tribune for the last 5 years, and we’re looking to add a passionate problem-solver to our winning team and help us continue a legacy of excellence. Apple Autos believes in The Value of our people and The Value of ongoing improvement therefor we offer training programs, scholarships, tuition reimbursement, and career growth and development opportunities.

What you will do:

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Manage and execute marketing campaigns across various channels, including:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Pay-Per-Click (PPC) advertising
• Create engaging and informative content (written, visual, and video) tailored to target audiences.
• Collaborate with designers and web developers to optimize website performance and user experience.
• Utilize marketing automation tools and analytics platforms to track campaign performance, measure ROI, and identify areas for improvement.
• Generate insightful reports and present findings to stakeholders, recommending data-driven adjustments to marketing strategies.
• Stay abreast of the latest digital marketing trends and technologies.

What we are looking for:

• 3-5 years of experience in digital marketing or a related field.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, SMM, content marketing, email marketing, and PPC advertising principles.
• Experience with Google Ad Words, Google Looker Studio, Meta
• Excellent analytical and problem-solving skills with the ability to interpret and leverage data insights.
• Experience with marketing automation tools and analytics platforms (e.g., GA4, SEMrush).
• Google Ads Certification a plus
• Creative and strategic mindset with a passion for crafting compelling content.
• Excellent written and verbal communication skills.
• Experience in the automotive industry a plus.

Benefits

• Competitive Pay
• Flexible Working Hours
• Advancement Opportunities
• Scholarships, Tuition Reimbursement, Growth and Development Plans
• Professional and Respectful Work Environment
• Medical, Vision, Dental, Health Savings Account, Flexible Spending Account
• Company Paid Life Insurance along with Voluntary Life and Disability
• Health Club Reimbursement
• Paid Paternity/Maternity Leave
• New and Used Vehicle, Parts, and Service Discounts
• Vacation, Holiday, Volunteer Time Off
• 401k with a Company Matching Contribution
• Employee Assistance programs

Why Work for Apple Autos

• We strive to make a positive impact in our world, you will get the opportunity to give back.
• Internal promotions, we offer our employees the opportunity to advance internally. 
• We encourage teamwork, positivity, and kindness.
• Learning and development programs are available.
• We empower our employees to do what is best for our customers, and other employees.
• Continually giving back to our employees for all their hard work that does not go unnoticed. We offer a variety of fun events to say thank you to our most important assets, our amazing employees.
• Ranked Top workplaces in MN (2020,2021,2022)

EEO Statement:

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.