Overview

Univest Financial Corporation (UVSP), has approximately $7.2 billion in assets and $4.2 billion in assets under management (as of December 2022). Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full-range of financial solutions for individuals, businesses, municipalities and nonprofit organizations in the Mid-Atlantic Region. In 2022, Univest donated $2.5 million to our communities, and our employees volunteered more than 12,300 hours.

At Univest we invest in the success of our employees and customers. We offer our employees the ability to be their authentic selves, while fostering a culture and an environment that inspires change and inclusivity. Seeking career-focused individuals, looking to bring passion and creativity to drive change. Our employees are encouraged to work collaboratively and embrace innovation to deploy needs based financial solutions in the communities we serve.

We're hiring a Marketing Analyst to join our Marketing Team. Please note, this is a hybrid role with an office location in Souderton, PA. 

Responsibilities

As the Marketing Analyst, you will analyze and deliver results on key performance metrics that support the goals and objectives of marketing, utilizing tools, metrics and ensure goals and objectives improve overall customer experience.

Manage the development and implementation of key performance metrics, tracking, and analysis for marketing campaigns, segmentation, and advanced analytics for multiple business units

Identify data patterns and trends and provide insights to enhance business decision making

Consult with internal partners to understand business needs, goals and objectives and collaborate effectively with multi-functional teams

Lead discovery meetings and document requirements including relevant data flow between applications and data sources

Understand business processes in the context of marketing analytics and apply knowledge across business units

Define KPIs and effectively track to support the objectives of multiple business units

Manage the collection and analysis of both structured and unstructured data from sources including but not limited to calls, chats, surveys, social media, and voice of customer

Lead data mining, segmentation, customer profiling and advanced quantitative analyses to assess customer behavior and make recommendations

Develop visualizations, proactively identify trends, and effectively communicate findings and analytics insights to senior leaders, and key stakeholders

Partner with marketing to develop A/B and multivariate testing to improve campaign effectiveness based on performance data analytics

Identify requirements for email/digital campaign measurement and work with cross-functional teams to implement tags

Evaluate and analyze marketing campaigns and create data driven insights to measure impact of marketing outreach and campaigns

Use voice of customer and analytics to inform content strategy and topics that resonate the most with our audiences

Proficiency in digital tools to track behavioral analytics and analyze digital traffic patterns for user journeys, user flows, user experience and reporting

Serve as a key resource on financial wellness data and analytics, assist in coordination of KPI information flow

Maintain alignment and provide regular presentations to stakeholders

Qualifications

Bachelor’s degree in marketing, digital marketing, analytics, statistics, business or a related field

5-7 years in marketing analytics, customer experience or other experience directly related to the specific duties of this position

Advanced knowledge of digital analytics platforms like Google analytics, including more than 5 years of hands-on experience

Experience leveraging data visualization and digital marketing tools such as Power BI or Tableau

Ability to pull data from structured, un-structured databases and provide analysis

Experience leveraging SQL, including more than 3 years of hands-on experience

More than 5 years experience researching various data sources as per business needs and consulting on key findings

Experience with multi-channel marketing campaigns with an emphasis on digital channels

Ability to communicate technical insights in a clear and succinct way

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Excellent Verbal and written communication skills

Ability to work with others in a team environment

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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.