ABOUT USAC

USAC is a non-profit, university-affiliated study abroad organization headquartered on the campus of the University of Nevada, Reno. Since 1982, USAC has provided opportunities for students to gain the knowledge, skills, and attitudes necessary to succeed in the global society. USAC currently operates 50 programs in 28 countries.

USAC's success is a result of our staff -- both in the U.S. and abroad-- as well as strong relationships with U.S. universities. We are committed to recruiting and retaining the best and seek high-energy individuals who believe in the importance of international education and enjoy working in a fast-paced, dynamic environment. The ideal candidate is a self-starter with an energetic, entrepreneurial spirit who is looking to work for an organization that values diversity.

POSITION OVERVIEW

The Social Media Manager develops, coordinates, and executes creative digital media initiatives that support the mission and goals of USAC. This position is responsible for identifying and executing digital marketing growth opportunities, developing social content and strategy, and monitoring user engagement and social campaign performance.

POSITION TYPE & EXPECTED HOURS OF WORK

This is a full-time, exempt position

GENERAL RESPONSIBILITIES

Social Media Content Strategy, Development, and Tracking – 80%

• Creates and manages voice- and tone-appropriate creative content for social media channels using best practices for audiences and cadence
• Coordinates editorial requirements including SEO knowledge, content categorization and structure, distribution, and measurement
• Creates and manages assets related to digital channels, including social videos and graphics
• Works with internal and external partners to grow scalable micro-influencer program
• Develops targeted and comprehensive social media plans for program locations and general engagement growth
• Develops benchmarks and KPIs, tracks and reports quarterly on digital conversions, engagement, and bottom-line ROI
• Adheres to AP style and USAC-specific style and brand

• Leads the monitoring and reporting of campaign performance and proactively communicates any issues

• Works closely with Advancement and Engagement team to align digital goals to overall communications plan

Market Research and Data Analysis – 20%

• Conducts and compiles market and SEO research on industry terms and trends
• Tracks, analyzes, and reports the performance of digital content platforms for growth and engagement opportunities
• Creates presentations to provide insights and analysis

OTHER DUTIES AS ASSIGNED

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EDUCATION & EXPERIENCE

• Bachelor's degree in marketing, communications, public relations or journalism
• However, any combination of education, training, or experience that provides the required knowledge, skills, and abilities may be considered
• Creative writing experience is preferred
• Experience in audience growth in all major social media platforms where USAC has a presence, such as Instagram, TikTok, LinkedIn, YouTube, etc.

QUALIFICATIONS & SKILLS

•  2 – 4 years of experience developing and managing creative content
• Strong verbal, written, presentation, and project management skills.
• Professional competency with Adobe Creative Cloud/Suite.
• Professional competency with Canva or other design program
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Working knowledge of digital analytics tools (e.g. Google Analytics)
• Working knowledge of social media planning tools (e.g. Hootsuite)
• Experience with content planning and editorial calendars

WORK ENVIRONMENT & PHYSICAL DEMANDS

The duties of this job are mainly performed in a remote environment. While performing the duties of this job, the employee is regularly required to sit and stand. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.

BENEFITS

University Studies Abroad Consortium offers a comprehensive benefits package to include: Medical, Dental, Vision, Life and LTD along with a generous 401(k) retirement plan. On the first day of employment the employee is eligible to participate in the 401(k) plan. In addition, employees have the following paid leaves: sick, annual and 13 company holidays. A Public Service Loan Forgiveness (PSLF) eligible employer.

How to Apply 

Please submit your resume, the employment application, three references, and a cover letter summarizing why you think you would excel at this position through BambooHR. Along with your portfolio or a recent example of your work.

Selection Procedure 

Review of Application: After submission, the application will be reviewed to determine if it is complete and if the qualifications are met. It is essential that applications include detailed information regarding education and experience to enable evaluation of the application.  Interview Process: Only the most qualified applicants will be considered for an interview. The interview process may include an initial panel interview, followed by subsequent assessments, in order to determine suitability for employment.

Equal Opportunity Employer 

The University Studies Abroad Consortium is an Equal Opportunity/Affirmative Action employer committed to diversity as a core value. We support equal access and welcome applications from individuals of all backgrounds, experiences, abilities, and perspectives. If you need assistance and/or reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@usac.edu.