Optum in the tri-state region (formerly CareMount Medical, ProHEALTH New York and Riverside Medical Group) offers an interconnected network that enables us to work collaboratively to better coordinate care among our doctors and care teams. Together, we offer you and your family access to more than 2,100 providers, representing 70 specialties, working in 360 medical practices and more than 55 urgent care locations across New York, New Jersey, and Southern Connecticut. For more information, visit www.optum.com/tri.

At Optum, we are transforming healthcare nationally while providing physician-led care locally. Work with the largest care delivery organization in the world and start doing your life's best work.(sm) 

The Marketing department is seeking an outcomes-oriented Digital Marketing Specialist to join our expanding team. This individual should be accustomed to running large-scale projects/campaigns, translating strategy into concrete plans and executing those plans to reach our patients and achieve growth goals. He/she will be highly creative with experienced in content development and developing digital campaigns that engage, inform and motivate.

The Specialist will play a major role in enhancing brand awareness within the digital space as well as driving action. He/she will be responsible for the operations of all of CareMount’s web/social/digital platforms. The Digital Marketing Specialist will work closely with the Digital Marketing Supervisor on projects relating to customer relationship management (CRM) using the Salesforce platform, including email management of internal/external communications. The Specialist will learn and report on information about our patients’ behaviors and preferences, and subsequently execute strategies based on those findings.

Primary Responsibilities:

• Coordinate and manage all digital content such as website, blogs, videos, social media, patient and employee communications, etc
• Community manager for all social media channels and reputation management; increase engagement
• Manage all emergency alert postings to web/social
• Continue to strengthen web presence
• Work to improve brand presence digitally
• Liaise with various internal departments to understand their needs and how best to promote them externally
• Work with contracted agencies
• Recommend strategies and methods for improvement
• Develop and monitor ROI and KPIs; identify new KPIs to grow revenue; create reports on campaign performance and strategies for improvement
• Stay up-to-date with digital media technologies and latest trends and understand where the market is headed and how we need to stay ahead

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 4 years bachelor’s degree in marketing, business, advertising, communications
• 3 years of experience in content management, digital marketing, analytics, preferably with a healthcare industry focus
• Demonstrable experience and understanding of content management, campaign measurement, SEO/SEM, Google AdWords, Google Analytics, WordPress, web design/HTML, Social Media platforms, Hootsuite, Salesforce, Project Management tools
• Proven solid analytical and project management skills
• Proven solid verbal, written and organizational skills
• Proven critical thinker and problem-solver
• Proven organized and ambitious, with a solid dedication to accuracy and follow-through
• Proven ability to multi-task and work in a fast-paced environment
• Proven creative thinker and ability to design initiatives in order to stay ahead of the curve in the digital space
• Sense of ownership and pride in performance and its impact on company’s success

All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or prected veteran status. CareMount is an EO employer - M/F/Veteran/Disability

CareMount Medical, ProHEALTH Care Associates, and Riverside Medical Group (the “Practices”) are all physician owned and led practices having complete authority for all medical decision-making and patient care through their physicians and other licensed professionals. Optum, through its management organizations (“Optum”) provides non-clinical administrative services to support the Practices and their physicians. Neither Optum nor its management companies employ, engages, or supervises physicians or other licensed professionals, or determines or sets the methods, standards, or conduct of the practice of medicine or health care provided by the Practices or by any of their licensed professionals. “Part of Optum” reflects that the Practices are part of Optum’s effort to support forward-thinking physician practices in helping their patients live healthier lives.

Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The hourly range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $18.80 to $36.78. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives. 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.