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Director of Marketing Strategy - Remote

Atlanta, GA | Full Time | Remote

Job Description

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Be a part of the Community & State Marketing Strategy team responsible for creating and delivering marketing efforts for Medicaid plans across the country. The Director, Marketing Strategy will develop and lead a team of regional marketing experts within the Eastern region of the country.  This position will partner closely with Regional Growth and Health Plan Teams to ensure seamless delivery of end-to-end marketing communications campaigns geared toward driving C&S member engagement, retention and acquisition.  The scope of the role requires a leader who can guide the team through change and transformation while accelerating the pace of new marketing innovations to reach and engage current and prospective members. 

If you are located in the Eastern Time Zone, you will have the flexibility to telecommute* as you take on some tough challenges. 

Primary Responsibilities:

  • Work with the team to facilitate the transition of business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and market dynamics for success
  • Oversee the development and execution of marketing strategies across all channels, through high impact messages and innovative formats
  • Partner with the Digital Strategy and Clinical marketing leads within the team to develop a cohesive marketing plan - inclusive of all member communication touchpoints across the team
  • Lead Consumer &State Marketing research pipeline in partnership with Member Experience and Strategic Insights Team to ensure the voice of the member is reflected in our work (e.g. message testing)
  • Lead the development of scalable, multi-cultural marketing approach to ensure diversity, equity and inclusion for all touchpoints
  • Ensure utilization of marketing best practices across the team including a digital-first approach, development of KPI’s and reporting of results to stakeholders
  • Develop, manage, and maintain relationships with internal (product, growth operations, legal, creative, etc.) and external stakeholders and keep them informed about marketing initiatives 
  • Oversee regional marketing budget to deliver against growth goals
  • Leading the Central Region Marketing staff through coaching, developing, and training opportunities 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree
  • 10 years of strategic marketing leadership
  • 5 years leading or managing a team
  • Account management experience, with the ability to prioritize and meet deadlines within specified time constraints
  • Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
  • Proven success managing multiple agency and external vendor relationships
  • Resides in the Eastern Time zone
  • Ability to travel up 25%
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifcations:

  • MBA or equivalent
  • Change management experience and/or certification 
  • Ability to work collaboratively and influence across levels in matrixed environment
  • Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

Connecticut Residents Only: The salary range for Connecticut residents is $113,500 to $218,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.