United Gaming is looking for a seasoned Marketing Coordinator to join our team in our Atlanta office. The Marketing Coordinator will work on our brand strategy, execute marketing programs, and increase brand equity. In this position, the Marketing Coordinator will maintain knowledge of trends and developments in the market while identifying opportunities for new products and services.
The ideal candidate for this role has experience developing and executing marketing campaigns. They will be comfortable with day-to-day marketing activities, as well as long-term strategy, while thriving on tight deadlines and changing needs.
Responsibilities:
- Will manage/collaborate with an external marketing company.
- Will manage/collaborate with our graphic design team.
- Experience with website development.
- Develop a deep understanding of the needs, preferences, and expectations of our audience, as well as our business goals, to support the design of an effective content strategy.
- Manage the complete content strategy, including design, content, video and social media.
- Implement and manage the overall content marketing strategy across digital and physical channels.
- Determine and measure content marketing ROI and KPIs, ensuring all digital customer journeys are supported by appropriate, impactful, and relevant content.
- Research competition, investigate benchmarks, and identify opportunities for improvement for the overall content and website strategy.
- Conduct research and analyze customer behavior.
- Creatively envision macro and micro needs to design and implement successful marketing campaigns.
- Manage effective tracking systems for online marketing activities.
- Identify and analyze competitors.
- Prepare reports via the collection and analysis of sales data.
- Collaborate with other departments as needed.
- Proven success and significant work experience as a marketing coordinator or similar role.
- Solid working knowledge of traditional and digital marketing tools.
- Experience with multiple research methods and use of data analytics software.
- Expertise with SEO/SEM campaigns.
- Familiarity with necessary CRM and content management system software.
Requirements:
- Bachelor’s degree in Marketing or relevant field required.
- At least three years of experience in a related field (marketing, social media management, graphic design, and/or brand development).
- Strong graphic design background.
- Ability to manage content development along with strategic direction at every phase of the marketing lifecycle.
- Familiarity with key metrics to develop test plans, establish benchmarks and measure performance in content marketing channels.
- Thrive in a high-growth environment with constant change as your companion.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Superb organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Understanding of principles/methods used to promote, display, and sell products and services.
About United Gaming:
United Gaming is a distributed gaming organization dedicated to responsible gaming.
United Gaming benefits include competitive compensation and benefits package, including health, dental, vision, life insurance, 401(k), paid time off, and paid holidays.
Employees can also take advantage of company paid parking, a free gym membership, and a great office view overlooking the city of Atlanta.
United Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
United Gaming is looking for a seasoned Marketing Coordinator to join our team in our Atlanta office. The Marketing Coordinator will work on our brand strategy, execute marketing programs, and increase brand equity. In this position, the Marketing Coordinator will maintain knowledge of trends and developments in the market while identifying opportunities for new products and services.
The ideal candidate for this role has experience developing and executing marketing campaigns. They will be comfortable with day-to-day marketing activities, as well as long-term strategy, while thriving on tight deadlines and changing needs.
Responsibilities:
- Will manage/collaborate with an external marketing company.
- Will manage/collaborate with our graphic design team.
- Experience with website development.
- Develop a deep understanding of the needs, preferences, and expectations of our audience, as well as our business goals, to support the design of an effective content strategy.
- Manage the complete content strategy, including design, content, video and social media.
- Implement and manage the overall content marketing strategy across digital and physical channels.
- Determine and measure content marketing ROI and KPIs, ensuring all digital customer journeys are supported by appropriate, impactful, and relevant content.
- Research competition, investigate benchmarks, and identify opportunities for improvement for the overall content and website strategy.
- Conduct research and analyze customer behavior.
- Creatively envision macro and micro needs to design and implement successful marketing campaigns.
- Manage effective tracking systems for online marketing activities.
- Identify and analyze competitors.
- Prepare reports via the collection and analysis of sales data.
- Collaborate with other departments as needed.
- Proven success and significant work experience as a marketing coordinator or similar role.
- Solid working knowledge of traditional and digital marketing tools.
- Experience with multiple research methods and use of data analytics software.
- Expertise with SEO/SEM campaigns.
- Familiarity with necessary CRM and content management system software.
Requirements:
- Bachelor’s degree in Marketing or relevant field required.
- At least three years of experience in a related field (marketing, social media management, graphic design, and/or brand development).
- Strong graphic design background.
- Ability to manage content development along with strategic direction at every phase of the marketing lifecycle.
- Familiarity with key metrics to develop test plans, establish benchmarks and measure performance in content marketing channels.
- Thrive in a high-growth environment with constant change as your companion.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Superb organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Understanding of principles/methods used to promote, display, and sell products and services.
About United Gaming:
United Gaming is a distributed gaming organization dedicated to responsible gaming.
United Gaming benefits include competitive compensation and benefits package, including health, dental, vision, life insurance, 401(k), paid time off, and paid holidays.
Employees can also take advantage of company paid parking, a free gym membership, and a great office view overlooking the city of Atlanta.
United Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.