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Digital Marketing Specialist
$88k-110k (estimate)
Other | Retail 2 Months Ago
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Uncle Giuseppe's Marketplace is Hiring a Digital Marketing Specialist Near Melville, NY

Job Details

Job Location: UG Main Office - Melville, NY
Position Type: Salaried
Salary Range: Undisclosed
Job Shift: Full-Time

Description

List of Responsibilities

- Maintain the company website, make necessary website updates, and plug-in updates on company e-commerce site.

- Implement new product launches via campaigns utilizing SMS and print mail.

- Lead execution of creative campaigns on the company social media platforms, (Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok,).

- Research competitive keywords, content clusters or topical clusters, and assist our marketing team with SEO optimization.

- Establish and manage Google analytics, set goals, and track metrics of success with bi-weekly reporting.

- Create and maintain a social media content calendar and post to the company’s various social media channels.

- Content creation, compiling unique content (photo and video), organize and archive content, and creative blogging.

- Inbound linking, SEO deployment, keyword analysis, and content creation.

- Create and execute creative drip e-mail campaigns and segmentation.

Required Qualifications:

  • Bachelor’s Degree or equivalent required; a degree in the field of marketing or digital marketing preferred.
  • 4-6 years’ experience in the field of marketing and/or digital marketing.
  • General knowledge of HTML and Google analytics.
  • Graphic design skills with working knowledge of Adobe Photoshop, Illustrator, and InDesign.
  • Experience with digital measurement and strong project management skills.
  • Familiarity with drip e-mail campaigns and managing existing customers via CRM and auto-generated e-mails that keep customers engaged.
  • Working understanding of search engine optimization tools and best practices.
  • Exceptional written and verbal communications skills.
  • Ability to multi-task in a fast-paced environment, apply critical thinking, generate creative and new ideas, while maintaining a consistent company brand.
  • Ability to pivot when needed and proactively overcome obstacles.

Job Type: Full-time

Salary Commensurate With Experience!

Qualifications


Job Summary

JOB TYPE

Other

INDUSTRY

Retail

SALARY

$88k-110k (estimate)

POST DATE

01/29/2023

EXPIRATION DATE

03/15/2024

WEBSITE

uncleg.com

HEADQUARTERS

Farmingdale, NY

SIZE

200 - 500

INDUSTRY

Retail

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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Quotes from people on Digital Marketing Specialist job description and responsibilities

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