TULA is looking for an experienced team member to assist in daily execution of our organic social media & content strategy end-to-end in support of our brand vision & business goals. You will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing brand. This role is on the Brand Marketing team reporting to the Social & Content Manager & is remote. 

Key Responsibilities

• Grow & moderate TULA’s online community of Glow Getters
• Partner with Customer Experience team to ensure customer help requests via social platforms are handled in a timely, on-brand manner
• Plan, develop, and coordinate approval of the always-on organic content calendar on a quarterly and/or monthly basis; includes creation of social media copy and briefing in creative teams based on program strategy, social media & audience insights
• Partner with cross-functional teams to create campaigns for brand priorities, promotions, events, and launches that drive awareness & conversion
• Own scheduling & publishing content across Instagram, Twitter & Facebook
• Conceptualize & produce dynamic video content for both organic & paid social channels—acting as an on-camera personality in partnership with a team of other in house creators
• Own monthly and quarterly social media reporting, providing insights and implications about content performance, consumer audience/ behaviors on social, competitor insights & best in class industry examples which further help drive brand social media strategy and increase engagement
• Act as a Social Media expert at TULA, keeping the team up-to-date with changes in ecosystem, current best practices, and trend

Qualifications

• 1-3 years of direct social media experience - beauty & /or direct to consumer brand experience preferred
• Must be willing to post & monitor communities after-hours, weekends & holidays
• Must be willing to be on-camera talent for both photo & video—main responsibility of role
• Must be an expert in creating content and building a community on TikTok
• Impeccable written communication skills
• Elevated creative eye & aesthetic with skills in photo, video & design preferred
• Experience with social media tools like Dash Hudson is a plus
• Will to travel to NYC for shoots & team meetings as needed
• Ability to execute content using tools like iPhone photography, iMovie / Final Cut Pro, adobe photoshop, Sketch, etc.
• Impeccable organization & attention to detail
• Thrives in a fast-paced, team-centric environment & is a self-starter
• Loves pop-culture, skincare, health &/or wellness & has a strong pulse on industry trends 
• Has a sense of humor 

About TULA Skincare

TULA, meaning “balance” in Sanskrit, is a clean clinical prestige skincare and wellness brand built on the power of probiotic extracts, which are clinically proven to nourish, soothe, and balance skin. Founded by practicing gastroenterologist, Dr. Roshini Raj, TULA Skincare sits at the intersection of beauty and wellness and believes the same ingredients that are good for your body are also good for your skin. With a focus on being healthy and confident rather than perfect, TULA aims to inspire everyone to #EmbraceYourSkin. TULA Skincare was recently acquired by Procter & Gamble. TULA is a digitally native, social-first omni channel brand with DTC as a core capability and is also available through its beauty retail partners including Ulta Beauty, Sephora, Nordstrom, and Neiman Marcus in the US and internationally at Sephora Canada and in MECCA’s Australia and New Zealand markets. For more information and the latest news on TULA Skincare, visit www.tula.com.

Our Values:

1. Empowered & empowering - we are all in this together as a team - everyone counts
2. Growth mindset - we test and learn and continuously improve as individuals, a team, and a business
3. Strong opinions loosely held - we are smart, but don't have ego; we want to get to the best answer - collaboratively
4. Allyship, Authenticity & Accountability - We are committed to actively working together to create a diverse, equitable and inclusive environment that empowers everyone to show up as their authentic self. We respect varying identities and how they strengthen and unite TULA’s team and community.
5. Optimistic self-starters - we have a positive, can-do attitude and are agile, scrappy - we love a good challenge
6. Left brain / right brain - we value data driven decision-making alongside creativity and gut feelings (after all we are a probiotics brand)