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Communications Director
Full Time 6 Months Ago
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Truman Center for National Policy is Hiring a Communications Director Near Washington, DC

Description

The Communications Director is a key member of the Truman senior leadership team and will be responsible for the external brand identity, strategic and crisis communications operations, and social media strategy and operations of the Truman Center and the Truman National Security Project. Key duties include a full assessment of existing communications functions, including Truman marketing and branding, messaging platforms, content development strategy, and social media strategy and management. In coordination with the senior team, the Communications Director will develop media partnerships and collaborations with member and external voices that expand Truman’s reach, engagement, and impact with key audiences. 

The Communications Director will report directly to the President and CEO.

Key Responsibilities: 

  • Assess and enhance existing marketing and branding strategies for the organization;
  • Participate in setting organizational policies, establishing strategic priorities, and advancing organizational development plans; 
  • Serve as the brand manager for the organization;
  • Oversee marketing collateral design and production;
  • Oversee media relations, including developing media partnerships;
  • Develop and maintain digital and external content strategy in coordination with Truman strategic priorities and events;
  • Develop and execute Truman-branded social strategy, including Truman blog; 
  • Develop new/reinvigorated non-press content to improve communications with members and public (use of video, online and virtual events);
  • Supervise maintenance of all online platforms, and cultivate the organization's digital communities and stakeholder engagement; 
  • Track metrics and conduct regular after-action reviews of communication initiatives to measure and evaluate the marketing success; 
  • Manage a combination of staff and consultants.

Requirements

Successful candidates will have a combination of: 

  • Minimum 7 years of relevant professional experience and demonstrated experience in dynamic national security and foreign policy issues;
  • Demonstrable expertise in the principles of strategic planning including audience and message segmentation, editorial and content planning, as well as robust quantitative and qualitative approaches to prove content effectiveness;
  • Proven ability in developing digital strategies that achieve grasstops advocacy campaign objectives;
  • Exceptional skill with written and verbal communications and ability to effectively communicate strategic recommendations;
  • Significant knowledge of the social and digital ecosystem, including social platforms;
  • Strategic and hands-on understanding of the principles of paid media planning and how to incorporate advertising into comprehensive content strategies designed to engage a variety of audiences across digital and social channels;
  • Experience presenting and articulating integrated digital strategy, including campaign goals, objectives, and measures of success;
  • Experience developing data-driven content strategies required and experience developing strategies informed by CRM and third-party data;
  • Experience developing and conducting ongoing content performance tests and implementing optimizations;
  • Basic graphic design and video editing;
  • Experience planning and executing content effectiveness studies across social platforms;
  • Ability to analyze and synthesize data from all digital channels, drawing insights from the data to inform future recommendations and strategies;
  • Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced environment; and
  • Team management and supervisory experience.

PREFERRED

  • Master's degree in a relevant field
  • Digital/creative agency, non-profit, and/or public policy experience;
  • Experience with Google Analytics, Google Tag Manager, and the Facebook and Twitter pixels as well as social media management tools such as Sprout Social or Hootsuite Enterprise;
  • Experience in working in Adobe Premier Pro.

Job Summary

JOB TYPE

Full Time

POST DATE

09/10/2022

EXPIRATION DATE

12/01/2022

WEBSITE

trumancenter.org

HEADQUARTERS

Washington, DC

SIZE

<25

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