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Digital Marketing Coordinator
Trozzolo Kansas, MO
$62k-77k (estimate)
Full Time | Pharmaceutical 10 Months Ago
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Trozzolo is Hiring a Digital Marketing Coordinator Near Kansas, MO

Digital Marketing Coordinator

Position Goal:

The Digital Marketing Coordinator combines creative communication skills and technical savvy to implement and manage online marketing efforts and assist with the agency’s marketing campaigns. This is a key position on the digital team, tracking projects and implementing quality control measures to ensure deadlines are met in an ever-changing environment. The Digital Marketing Coordinator integrates workflow and processes for digital projects such as emails, digital ads and landing pages. The ideal candidate will take the lead in monitoring search and social media marketing plans to grow all platforms – Google, Bing, Facebook, Twitter, Instagram, Pinterest, etc. – suggesting creative ways to promote brands and attract customers/clients. Ultimately, this position will increase customer engagement metrics aligned with broader marketing strategies.

Position Responsibilities

  • Maintain command of every aspect of the digital team’s workflow and production processes in order to ensure work is organized and flowing, often under pressure and on tight deadlines.
  • Curate and manage published content (images, video and written) for email marketing, social posts and websites.
  • Utilize research tools (Google Analytics, marketing analytics software) to produce trend reports and understand the digital consumer.
  • Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing and updating schedules where necessary to optimize visits.
  • Pursue influencer relationships and work closely with the PR team to build client brand awareness.
  • Measure social media traffic and monitor SEO and paid advertising performance, executing A/B tests to improve campaign performance.
  • Assist in defining important online marketing KPIs and collaborate with digital marketing team members to craft successful campaigns.
  • Monitor and troubleshoot email deliverability while managing and optimizing email templates to improve email process and efficiency.
  • Collaborate with other departments to ensure consistent, accurate, concise content and communication.
  • Exhibit dedication and passion for career by seeking digital education opportunities and expressing a keen interest in always learning.

Reporting Relationship

The Digital Marketing Coordinator reports to the Director of Integrated Channel Delivery.

Education and Training

Requires a bachelor’s degree in Advertising, Marketing, Strategic Communications, New Media or other relevant field.

Experience

One to three years’ experience in a similar role, preferably within an agency environment.

Skills, Key Competencies and Qualifications
  • Proficient knowledge of digital marketing standards and concepts.
  • Proven work experience analyzing and reporting, using Google Analytics.
  • Expertise with the business applications of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media platforms.
  • Keen understanding of how social media plays into an overall marketing strategy.
  • Eagerness to stay abreast of the latest social media best practices and technologies.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Excellent communication, interpersonal and analytical skills.
  • Ability to work independently and collaboratively with cross-functional teams in a fast-paced environment.
  • Outstanding work ethic, character, integrity and professionalism.
  • Ability to prioritize, multitask and meet tight deadlines.
Send your cover letter and resume to careers@trozzolo.com.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Pharmaceutical

SALARY

$62k-77k (estimate)

POST DATE

05/28/2023

EXPIRATION DATE

10/23/2023

WEBSITE

rivercitystudio.com

HEADQUARTERS

KANSAS CITY, MO

SIZE

25 - 50

FOUNDED

2001

TYPE

Private

CEO

JEFF HARDGROVE

REVENUE

$10M - $50M

INDUSTRY

Pharmaceutical

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If you are interested in becoming a Digital Marketing Coordinator, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Coordinator for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Coordinator job description and responsibilities

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They lead a marketing team and they oversee the team's activities.

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Able to articulate the brand’s goals and vision, delegate tasks to digital marketing specialists with subject matter expertise, keep their team on track and ultimately deliver brand and digital marketing campaigns.

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Developing new types of marketing campaigns and learning new skills to reach their audience.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Coordinator jobs

Build social media marketing skills.

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Get a Digital Marketing Certification.

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Step 3: View the best colleges and universities for Digital Marketing Coordinator.

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