1 Media Planner Job in Raleigh, NC
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TriMark Digital is Hiring a Media Planner Near Raleigh, NC
We’re looking for an experienced media planner to join our team, managing and implementing full-funnel media campaigns across digital and traditional channels. As our media planner, you’ll execute complex campaigns for key clients, helping us pinpoint target audiences and compel them with persuasive creative that drives action. We’re looking for someone experienced in all kinds of media buys, and who approaches their work with an open and innovative mind. We also need a great communicator to represent our agency to clients and third-party partners. Here are the details:
ROLES & RESPONSIBILITIES
- Daily management of campaigns across various direct digital and non-digital platforms (OTT/CTV, OLV, traditional, trade publications, etc.)
- Lead clear, concise and effective written and verbal communications with third-party media partners, internal teams and clients
- Help identify target audiences per client goals and develop strategic, cross-channel media campaigns that drive results and integrate with other digital marketing efforts
- Compare and negotiate rates, ad space and airtime to maximize budget and impact
- Optimize plans and budgets to achieve the best media mix, continuously testing and evolving strategies
- Prepare flighting schedules and adjust when needed
- Stay abreast of emerging media channels or platforms, providing proactive recommendations to internal client teams
- Experiment with new platforms and channels when relevant to client and goals; continue to innovate and drive new placements
- Collaborate with internal teams, from creative to data analysts to account strategists, to ensure quality and impact of creative; ensuring each asset is optimized to the unique needs and nuances of each platform
- Monitor costs, impact and return on investment (ROI); report performance regularly to client and internal teams
REQUIREMENTS
- BS/BA in Marketing, Advertising or related field
- 5 years of proven experience as Media Buyer or similar role; experience in digital media is preferred
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. MRI/Simmons, comScore, etc.)
- Should have experience with ad networks and DSPs (Adelphic by Viant, Agency Trading Desk, DV360, etc.)
Job Summary
Full Time
Business Services
10/02/2022
11/02/2022
raleighdiaperdrive.com
RALEIGH, NC
50 - 100
2006
Private
WALTER MARKOVSKY
$10M - $50M
Business Services
Related Companies
The job skills required for Media Planner include Digital Media, Advertising, Media Buying, Verbal Communication, MRI, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Media Planner. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Media Planner. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Media Planner positions, which can be used as a reference in future career path planning. As a Media Planner, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Media Planner. You can explore the career advancement for a Media Planner below and select your interested title to get hiring information.
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