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Marketing Director

Indianapolis;6910 Network Place (WXIN/WTTV), IN | Full Time
24 Days Ago

Job Description

WXIN FOX 59 & WTTV CBS 4 are the Nexstar owned Fox /CBS duopoly in Indianapolis. We are the market news leader with over 90 hours a week of news. We are also the dominant sports stations and Exclusive Broadcast Partner of the Indianapolis Colts. Our team is looking for a dynamic Marketing Director who can “take the hill” and lead the promotional efforts of this powerhouse duo. If you are an experienced Marketing/Creative Services Director who can generate and execute powerful and memorable marketing, messaging and branding you are an ideal candidate. If you understand the value of community engagement, how it is an essential component of the marketing plan, and can identify and aggressively activate opportunities, then you may be a great fit for this position If you are an aggressive, sharp, strategic leader and a no-boundaries thinker who can create visually compelling images and write a form of storytelling that is both memorable and emotional then we are looking for you. The optimum candidate must have a proven and highly successful track record for developing engaging, cut-through-the clutter campaigns across all platforms. A true passion for their craft and an innate ability to develop compelling branding campaigns for our stations and digital products are the key traits for a successful candidate Responsibilities: Responsibilities include but are not limited to: Oversee, manage and lead our marketing and promotion department. Work closely as a collaborative team leader with the GM, news department and sales department and local production team on all forms of promotion, image campaigns, station events, profitable events, corporate initiatives, sales production and community affairs and client-sponsored programs. Oversee all public relations activities and develop working relationships with other local media including newspapers, social media coverage and radio stations. Work directly with station’s media buyer to execute media plans within budgetary limits and have innovative ideas on how to effectively use all forms of outside media and all social platforms to promote and enhance our news content and news talent throughout the fiscal year. Qualifications: Bachelor’s Degree in marketing, advertising, mass communications or a related field or an equivalent combination of education and work-related experience. Minimum of ten (10) years of experience in media marketing & promotion. Leadership experience in guiding, directing, coaching, developing and motivating team members, including establishing performance standards and monitoring work effort and performance. Have excellent verbal communication and interpersonal skills and be extremely detail oriented and organized and a positive force within the station. If you like creating engaging marketing promotions and clear effective brands while working in an environment where success is the goal and getting there is the greatest source of fulfillment, then this may be the position for you.

Skills for Marketing Director

The job skills required for Marketing Director include Leadership, Social media, Initiative, Advertising, marketing plans,and Promotion etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.

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Career Path for Marketing Director

The following is the career advancement route for Marketing Director positions, which can be used as a reference in future career path planning. As a Marketing Director, it can be promoted into senior positions as a Marketing Director Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director. You can explore the career advancement for a Marketing Director below and select your interested title to get hiring information.