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TrialSpark
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Growth Marketing Manager
TrialSpark New York City, NY
Full Time 6 Months Ago
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TrialSpark is Hiring a Remote Growth Marketing Manager

About TrialSpark

TrialSpark is a technology-driven drug development company that runs end-to-end clinical trials, focused on bringing new treatments to patients faster and more efficiently.

The biggest bottleneck in bringing new treatments to patients is the clinical trial. On average, getting a drug through the trial process takes nearly a decade and frequently costs $1B . To combat this industry problem, TrialSpark is building a technology platform that optimizes all aspects of a clinical trial, enabling more efficient trial design, faster trial completion, and higher trial data quality.

TrialSpark recently raised their Series C, and is putting the capital to work by in-licensing and co-developing drug programs through in-house development, joint ventures, and NewCos. Together with doctors, patients, and communities, TrialSpark is working to develop the treatments of tomorrow.

About the Position

Recruiting patients is one of the industry’s biggest problems, with up to 50% of studies terminating early due to the inability to meet patient enrollment targets. Patients are often apprehensive, uninformed, or unaware of how trials work and how their participation can make a real difference in drug development. 

In this new position, you’ll lead the Growth Marketing team within the Patient Recruitment function, responsible for engaging and bringing high-quality patients to participate in studies relevant to their condition(s). You’ll develop, implement, and iterate on patient recruitment strategies by A/B testing across digital and physical channels. Leveraging your digital marketing experience and entrepreneurial spirit, your goal is to improve the scale and efficiency of our lead-generation channels and deliver on recruitment targets. Other key responsibilities include building new campaigns and experiments, managing creative testing, setting budgets and targets, overseeing channel reporting, and leading / mentoring one direct report.

Responsibilities

  • Create and implement a cohesive multi-channel patient acquisition strategy 
  • Build, test, and iterate on campaigns across a variety of digital / physical channels, creating a well-documented playbook along the way
  • Continuously optimize the messaging, scale, and efficiency of our campaigns across channels and studies 
  • Increase the volume and quality of patients enrolled in each study, enabling broader patient access to clinical trials while delivering on our enrollment targets
  • Manage budgets, targets, forecasting, and report on performance across campaigns
  • Identify opportunities for expansion (e.g. audience, geography, targeting, and social channel etc.) then devise and launch experiments (A/B testing)
  • Partner with Product, Operations, R&D, and Analytics teams to enhance end-to-end patient experience through our product and implement thoughtful engagement / retention strategies
  • Lead and mentor one direct report (Marketing Associate)

About You 

  • 4 years of hands-on paid marketing experience managing direct response campaigns (e.g. Google Ads and Facebook/Instagram) with prior people management experience; other channel experience a major plus
  • Self-starter and strategic thinker with ability to create paid marketing strategies from ground up 
  • Track record of achieving performance goals by leveraging expertise in paid marketing tactics
  • Experience building attribution models and managing performance marketing campaign roadmaps, applying a data-driven approach to problem solving
  • Entrepreneurial mindset and can-do attitude; excitement for A/B testing and continuous channel / campaign improvement
  • Familiarity with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms
  • Excellent communication and relationship building skills
  • Prior experience in an industry with a complex user lifecycle (e.g. healthcare, fintech) (Preferred)
  • Experience across other social channels, including Twitter, Snapchat, LinkedIn, TikTok, Reddit, or Pinterest (Preferred)
  • Familiarity with programmatic display (Preferred)

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Summary

JOB TYPE

Full Time

POST DATE

09/30/2022

EXPIRATION DATE

11/13/2022

WEBSITE

trialspark.com

HEADQUARTERS

New York, NY

SIZE

100 - 200

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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