Overview

The Marketing Coordinator’s role is to effectively oversee all of Rock-N-Water’s digital

marketing, managing the marketing budget, optimizing our visibility online, and ensuring that

all marketing material aligns with our brand identity.

Essential Functions:

1. Creating strategies to increase online traffic to RNW’s Website

2. Managing digital marketing (SEO, SEM, Social Media Marketing, etc.)

3. Analyzing stats effectively (tracking conversions, click rates, etc) and working to

improve them accordingly

4. Managing and overseeing RNW listings (paid and free)

5. Managing and interacting with people through Instagram, Facebook and other social

media platforms

6. Craft and send out monthly marketing email via mail chimp

Additional Functions:

1. Crafts Social Media marketing strategies to create brand name in Social Media and raise

awareness

2. Coordinates with Systems Tech to improve the user experience on RNW’s website

(design, content and usability)

3. Other duties as assigned by Camp Director.

Major Competency Areas:

1. Strong understanding of how to improve SEO

2. Experience with Google Analytics

3. Strong verbal communication skills and ability to work both independently and on a team

4. Strong organizational skills with an emphasis on both excellence and professionalism

Qualifications:

1. At least 2 years of experience in digital marketing

2. Valid California Driver’s License

3. Availability of up to 3 hours a week