What are the responsibilities and job description for the Marketing Data Analyst position at Trane Technologies Careers?
At Trane TechnologiesTM and through our businesses including Trane® and Thermo King®, we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.
Job Summary：The Strategic Sales and Marketing team is looking for a marketing analyst with a specialization in channel and campaign performance analysis to help improve efficiency, optimize messaging, and improve marketing efforts. This position will report directly to the Customer Data Program Manager within the Sales Process Optimization team, and will support the data and analytics needs of our Marketing Leadership team within the Trane Commercial HVAC business.
This is an excellent growth opportunity for someone who is analytical, enjoys solving data problems, and stays up-to-date on emerging technologies in marketing analytics.
The ideal candidate has experience combining multiple data sources, prepping data for analysis, and building compelling visualizations. He or she has experience building reports and dashboards specific to marketing data. He or she will need to manage concurrent projects and priorities while applying strong problem-solving and project management skills.
This position may be hybrid (3 days a week in person) at the corporate office in Davidson, NC or remote anywhere in the U.S.
Responsibilities:
• Create, improve, and maintain Tableau dashboards to track marketing KPI to improve marketing performance across channels and campaigns
• Create reports and insights to enable marketers to measure outcomes of different marketing tactics and levers to improve return on marketing investments
• Develop data structures required to combine multiple data sets to allow for multi-faceted data exploration and performance dashboards
• Generate recommendations for campaign optimizations based on analytical findings and forecast campaign results based on historical campaign performance.
• Analyze digital and web analytics to better understand site performance and landing page strategies in paid campaigns
• Support development and deployment of best-in-class analytics solutions to enable simplified self-service capabilities by Marketing
• Manage deployment of analytics solutions through standard work development, training sessions, and on-going support for business teams.
• Develop and present complex, customized presentations of findings to marketing leadership
Job Summary：The Strategic Sales and Marketing team is looking for a marketing analyst with a specialization in channel and campaign performance analysis to help improve efficiency, optimize messaging, and improve marketing efforts. This position will report directly to the Customer Data Program Manager within the Sales Process Optimization team, and will support the data and analytics needs of our Marketing Leadership team within the Trane Commercial HVAC business.
This is an excellent growth opportunity for someone who is analytical, enjoys solving data problems, and stays up-to-date on emerging technologies in marketing analytics.
The ideal candidate has experience combining multiple data sources, prepping data for analysis, and building compelling visualizations. He or she has experience building reports and dashboards specific to marketing data. He or she will need to manage concurrent projects and priorities while applying strong problem-solving and project management skills.
This position may be hybrid (3 days a week in person) at the corporate office in Davidson, NC or remote anywhere in the U.S.
Responsibilities:
• Create, improve, and maintain Tableau dashboards to track marketing KPI to improve marketing performance across channels and campaigns
• Create reports and insights to enable marketers to measure outcomes of different marketing tactics and levers to improve return on marketing investments
• Develop data structures required to combine multiple data sets to allow for multi-faceted data exploration and performance dashboards
• Generate recommendations for campaign optimizations based on analytical findings and forecast campaign results based on historical campaign performance.
• Analyze digital and web analytics to better understand site performance and landing page strategies in paid campaigns
• Support development and deployment of best-in-class analytics solutions to enable simplified self-service capabilities by Marketing
• Manage deployment of analytics solutions through standard work development, training sessions, and on-going support for business teams.
• Develop and present complex, customized presentations of findings to marketing leadership
Qualifications:
• Undergraduate Degree in business or related field (Marketing / Computer Science / Information Technology / Statistics / Finance / Economics / etc.), or equivalent experience
• Working knowledge of Google Analytics or other web analytics and marketing automation performance metrics
• Demonstrated ability to evaluate solutions from the customer’s viewpoint
• 1 year of experience developing Analytics solutions
• Experience building visualizations using Tableau
• Experience leveraging cloud infrastructure
Key Competencies:
• Strong analytic, critical thinking and problem solving skills. Understanding the implications of new information for both current and future problem-solving and decision-making.
• Ability to work collaboratively with a variety of stakeholders to ensure that research and analysis objectives are met and that they align with implementation action plans
• Ability to wrangle and mine data to provide customer insights
• Ability to create meaningful and easily interpretable data visualizations
• Demonstrated ability to apply the right tool to the problem at hand, with consideration given to future enhancements and alternative audiences
• Willingness to learn new tools and techniques to grow into Advanced Analytics space
• Strong written and verbal communication skills
• Undergraduate Degree in business or related field (Marketing / Computer Science / Information Technology / Statistics / Finance / Economics / etc.), or equivalent experience
• Working knowledge of Google Analytics or other web analytics and marketing automation performance metrics
• Demonstrated ability to evaluate solutions from the customer’s viewpoint
• 1 year of experience developing Analytics solutions
• Experience building visualizations using Tableau
• Experience leveraging cloud infrastructure
Key Competencies:
• Strong analytic, critical thinking and problem solving skills. Understanding the implications of new information for both current and future problem-solving and decision-making.
• Ability to work collaboratively with a variety of stakeholders to ensure that research and analysis objectives are met and that they align with implementation action plans
• Ability to wrangle and mine data to provide customer insights
• Ability to create meaningful and easily interpretable data visualizations
• Demonstrated ability to apply the right tool to the problem at hand, with consideration given to future enhancements and alternative audiences
• Willingness to learn new tools and techniques to grow into Advanced Analytics space
• Strong written and verbal communication skills
What's in it for you!:
- Benefits kick in on day one!
- 6% 401K match, additional 2% core contribution = 8% overall match
- 3 weeks of vacation, plus site paid holidays
- Benefits*: Trane-Technologies-Benefits-Offered.pdf
Base Pay Range: $68,800-91,200
Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.
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