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Trade Coffee
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Growth Marketing Manager
Trade Coffee New York City, NY
$106k-140k (estimate)
Full Time 5 Months Ago
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Trade Coffee is Hiring a Growth Marketing Manager Near New York City, NY

The Role

We are looking for an energetic, high performing digital marketer to own growth advertising for paid social, search, and other programmatic channels. This role will develop and implement rigorous test and learn processes to create a scalable, ROI positive high volume growth engine. They will manage budget across channels to strict targets, operating day to day campaign deployments and optimizations themselves and with our agency partners to continuously reduce CAC and drive scale. They will think about growth across the whole acquisition funnel, from ad click through first purchase, working with internal teams to optimize conversion.

The right candidate will have the ability to use data and customer understanding to drive decision-making throughout the whole campaign process, from creative brief through test and learn optimization. They will be customer centric in their approach and are excited to deliver a great overall experience to customers that engage with us throughout the new user journey. We are looking for super motivated and talented people who thrive on accountability and a shared sense of humility.

We are open to remote employees based in the following states: CA, CO, CT, DC, FL, MA, NJ, NY, and PA

Responsibilities

  • Ownership of user acquisition focused paid media strategy for paid social, search, and other programmatic channels to drive high volume, ROI positive growth
  • Develop and implement a rigorous test and learn approach to paid media - including creative, message and offer testing - testing concepts at a high frequency while remaining true to brand guidelines
  • Work cross-functionally to develop new landing pages, marketing content, and A/B tests with a clear understanding of our acquisition funnel, to increase sign up conversion and reduce CAC
  • Manage budget across channels to strict targets, pulling various levers to reduce CAC
  • Identify, test and scale new paid acquisition channels with an iterative, data driven, segmented approach
  • Develop reporting on the efficacy of marketing efforts and spend
  • Work closely with the Product org on driving improvements to key customer journeys related to sign up and purchase
  • Work with analytics team to develop reporting on the efficacy of marketing efforts and spend
  • Co-ownership of marketing calendar along with retention marketing, affiliate, product, and brand teams in service to creating scalable growth campaigns

Your Attributes

  • 4 years experience in performance marketing including paid social, paid search, and other programmatic channels.
  • You have a deep understanding of growth marketing metrics and concepts, including testing.
  • You understand conversion funnels and how to work with product teams to optimize them for growth.
  • You’re extremely data oriented. You possess a strong understanding of how to use customer data - segmentation, value drivers, etc - to drive decisions.
  • You’ve started up channels from scratch and grew them to significant scale.
  • You know how to develop creative, copy, message, and landing page testing programs that deploy tests at a high velocity. In addition, you understand conversion funnels and how to work with product teams to optimize them for growth.
  • You operate with purpose. You have a track record of comfort with risk taking and tenacious approach to learning new domains.

Trade’s Values

  • Choose to Connect
  • Operate as an Owner
  • Make a Meaningful Impact
  • Be Candid, Be Caring

Job Summary

JOB TYPE

Full Time

SALARY

$106k-140k (estimate)

POST DATE

10/06/2022

EXPIRATION DATE

02/14/2023

WEBSITE

tradecoffeeco.com

HEADQUARTERS

New York, NY

SIZE

<25

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The job skills required for Growth Marketing Manager include Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

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Step 3: View the best colleges and universities for Growth Marketing Manager.

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