In this role, the Search Engine Marketing (SEM) Specialist is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.

Essential Functions

• Developing and managing paid search / SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals
• Create and execute search engine marketing (or pay-per-click) strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.
• Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google AdWords, Bing Ad Center, and Shopping Ads through Google & Bing
• Creating paid social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, and Instagram
• Measuring the results of your SEM strategies with tools like Google Analytics, Call Analytics, and Lead Analytics tools and communicating results with Customers
• Monitoring and reporting on the performance of paid search programs and other trends to our clients through email, phone calls, video calls, and in-person meetings
• Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals
• Maintain and build on new and existing Customer relationships with a focus on trust, credibility, and results