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Search Engine Marketing Specialist

HOUSTON, TX | Full Time
24 Days Ago

Job Description

At TopSpot, we understand that the people behind the numbers are what matters to our culture, success and clients’ business growth. We value each team member we bring into our organization and focus on their development and future growth from day one.

As an SEM Specialist, you will be responsible for creating Paid Search Programs & developing ongoing digital marketing strategies that generate quality leads for your customers across the US.

Here are a few things you’ll be doing as a SEM Specialist

  • Developing and managing pay per click (PPC) and SEM strategies for new and existing clients that drive relevant website traffic and leads and meet business goals
  • Creating paid search strategies for multiple clients that align with their business goals
  • Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google Ads (AdWords) and Bing Ad Center
  • Creating paid social campaigns through Facebook, LinkedIn, Twitter, Pinterest, Instagram as well Shopping Ads through Google and Bing
  • Measuring results of the SEM strategies you’ve implemented with tools like Google Analytics
  • Monitoring and reporting on performance of paid media programs and other trends to our clients through email, phone calls and in-person meetings
  • Thinking creatively with your team to come up with new paid search strategies that are aligned with your client’s business goals and make a direct impact on the businesses you work with.
  • Keeping up with industry blogs & digital marketing trends and sharing your insights with the team and clients

Skills that make you a great candidate

  • Experience and/or passion towards learning more about paid search (PPC), search engine marketing or are interested in digital advertising
  • Communicate effectively through a variety of channels from email to presentations.
  • Awesome with Excel and other Microsoft Office programs
  • Experience and confidence operating within a client facing role
  • Continuous learning. Take the approach of being better than yesterday in everything that you do.
  • Eager to help whenever needed
  • Highly data driven and analytical, with attention to detail and ability to turn data into meaningful insights
  • Approach your work in an organized manner and with a sense of urgency to get things done
  • Believe that anyone can be a leader and lead by example 
  • Able to multitask and prioritize in a fast-paced hybrid environment

Not required, but awesome if you have:

  • Business-to-Business (B2B), manufacturing, industrial industry experience
  • Google Analytics, Google Ads, and/or Bing Ads experience and/or certification
  • Previous work experience in marketing
  • Coursework, e-learning classes, and/or certifications around SEM, SEO, or digital marketing
  • Experience with Canva or similar platforms


Company Overview

  • Website
  • Headquarters HOUSTON, TX
  • Size 100 - 200
  • Founded 2004
  • Type
  • Revenue <$5M
  • Industry Business Services
  • About topspot internet marketing
  • TopSpot is a web design, development and search engine marketing firm based in Houston, Texas. We specialize in providing online marketing solutions that generate quality leads for the businesses we work with across the US. Our Team Members work with our clients to develop customized digital strategies that deliver pre-qualified traffic, increase online & offline leads that result in sales growth for your business.

Skills for Search Engine Marketing Specialist

The job skills required for Search Engine Marketing Specialist include SEM, Google Ads, Digital Marketing, PPC, Google Analytics,and SEO etc. Having related job skills and expertise will give you an advantage when applying to be a Search Engine Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Search Engine Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Search Engine Marketing Specialist

The following is the career advancement route for Search Engine Marketing Specialist positions, which can be used as a reference in future career path planning. As a Search Engine Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Search Engine Marketing Specialist. You can explore the career advancement for a Search Engine Marketing Specialist below and select your interested title to get hiring information.