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TOPPAN MERRILL LLC
Work From Home, NY | Full Time
10 Months Ago
Digital Marketing Manager (remote/flexible work location)
TOPPAN MERRILL LLC Work From Home, NY
Full Time | Print & Book Publishing 10 Months Ago
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TOPPAN MERRILL LLC is Hiring a Remote Digital Marketing Manager (remote/flexible work location)

Job Description: Infused with 50 years of industry expertise, Toppan Merrill delivers premier, technology-driven solutions to accurately communicate mission-critical content. After several acquisitions, the Toppan Merrill brand was launched in 2019 and our quest to build a robust, energetic marketing team began. While we have strong financial backing, we inherently act as a start-up, providing nimble, strategic vision to our company, without experiencing bottlenecks and red tape. The size of our marketing team has doubled over the last year and is growing again! We currently seek an innovative Digital Marketing Manager who values team culture and can benefit from the opportunity to join a fast-growing marketing organization. About the Role: The Digital Marketing Manager at Toppan Merrill works collaboratively with field marketing managers, marketing operations and automation specialist (in recruitment) and liaise with external digital partner agencies. What You’ll Do: Lead the strategy and management of the corporate website and associated channels (all web, SEO/SEM, email, social media, and display advertising) with a heavy focus on modernizing and innovating Toppan Merrill’s digital presence. Align with field marketing managers and marketing operations specialist to better understand customer needs to increase demand generation conversions by enhancing and personalizing the user experience. Play a key role in product and campaign launches and global brand development by creating digital strategic plans that innovate, enhance engagement, drive awareness and increase sales. Align with field marketing, marketing operations, and support global sales offices by developing lead generation and account-based marketing strategies for various theaters. Align with marketing directors and marketing operations to develop attribution models in ties with closed-loop analytics to help the organization understand marketing investments and media effectiveness throughout the entire funnel. Leverage data from marketing operations to provide insight into campaign success rates and accountable to identify and highlight tactics that are providing the highest quality conversions at the optimal spend. Develop prospect and customer segmentation strategies through lead scoring and nurturing programs to increase demand generation and/or retention. About You: Experience with corporate CRM. Preferred: Salesforce.com Certification Experience with marketing automation platforms. Preferred: HubSpot Certification Experience with CMS. Preferred: Wordpress Demonstrable experience innovating or modernizing a brand Highly creative, with impeccable writing and presentation skills Strong analytical skills and solid knowledge of analytic tools to derive meaning from campaign data to drive actionable insight Current with the latest trends and best practices in digital marketing and measurement Qualifications and Experience: BS/MS degree in marketing or a related field preferred 7 years of digital marketing experience. Preferred: B2B experience Why You Should Work Here: The ability to work in an environment that encourages creativity and fresh ideas The ability to be on the leading edge of SaaS driven technology solutions for capital markets and regulatory disclosure requirements The opportunity to join a well-established and growing company that has just completed its most successful year About Us: https://www.youtube.com/watch?v=hlsAbwm9SUM#action=share

Job Summary

JOB TYPE

Full Time

INDUSTRY

Print & Book Publishing

POST DATE

05/22/2022

EXPIRATION DATE

09/28/2022

WEBSITE

toppanmerrill.com

HEADQUARTERS

NEW YORK, NY

SIZE

1,000 - 3,000

FOUNDED

2018

CEO

JEFF RIBACK

REVENUE

$200M - $500M

INDUSTRY

Print & Book Publishing

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About Toppan Merrill

Toppan Merrill, a leader in financial printing and communication solutions, is part of the Toppan Printing Co., Ltd., the world's leading printing group, headquartered in Tokyo with approximately US$14 billion in annual sales. Toppan Merrill has been a pioneer and trusted partner to the financial, legal and corporate communities for five decades, providing secure, innovative solutions to complex content and communications requirements. Through proactive partnerships, unparalleled expertise, continuous innovation and unmatched service, Toppan Merrill delivers a hassle-free experience for missio...n-critical content for capital markets transactions, financial reporting and regulatory disclosure filings, and marketing and communications solutions for regulated and non-regulated industries. With global expertise in major capital markets, Toppan Merrill delivers unmatched service around the world. Learn more at www.toppanmerrill.com. More
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