Overview Who we are Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us. To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time. Who we’re looking for Toyota’s Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the Toyota Car Team, to support the consumer research needs of the Toyota brand and portfolio of current and future vehicles. The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Syndicated Studies, Surveys, Marketing and Product Clinics, Optimization Testing, and In-Market Tracking. A large and growing focus for this team is to influence the TMNA electrification strategy by injecting the voice of the customer into business decisions with respect to vehicle preferences, ownership expectations and communications strategies targeting upcoming vehicles with electrified powertrains (BEV, HEV, PHEV and FCEV vehicles). Reporting to the Consumer Insights Toyota Car Team Manager, the person in this role will support the department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers and executives. What you’ll be doing The Consumer Insights team is committed to a framework we believe ensures the customer's voice is placed at the center of all decisions we make at Toyota North America. Here is an overview of key competencies our team members strive to achieve: Business Problem Solving Working with their manager, the Senior Analyst is expected to have a strong understanding of how to translate and scope business questions from internal clients into a research study design. This includes the ability to understand and clarify their client’s business context and questions. They must be able to work effectively with internal stakeholders as well as business partners to design research that will inform and influence business decisions. Project Execution / Management Consumer Insights Senior Analysts are responsible for a breadth of projects that cover all aspects of our business. Conducting effective research and maintaining the integrity of the research process is foundational to collect accurate information. An ability to manage multiple projects simultaneously for various stakeholders and business partners to assure projects are executed on time and on budget is critical. They are expected to understand different research methodologies and analytic techniques and their application to provide efficient and actionable insights. Insight Generation Consumer Insights’ function is to provide insight, not merely information and data. Senior Analysts develop compelling insights by collecting and exploring data sources that go beyond the obvious. Leveraging their understanding of the marketplace and TMNA’s strategies they develop recommendations to help stakeholders make market-based, consumer-driven decisions. Data Synthesis / Analysis Ultimately, Consumer Insight’s Senior Analysts are expected to be trusted advisors to their stakeholders. They use their knowledge of research processes, the marketplace, and diverse data sources to help their team deliver a cohesive story. They should be able to leverage their experience and intuition to provide effective answers to quick-turnaround questions, without necessarily relying on initiating a new research project. Communication / Influencing To translate the insights into data-driven stories that inform strategy, our Team Members must be able to effectively communicate to stakeholders at all levels of the organization. They must be comfortable presenting to working-level teams as well as senior executives in a way that meets the needs and styles of different audiences. General Responsibilities Consult with client groups to provide advice on all aspects of the research process, translating business objectives into research questions. Working with our business partners, they will manage a variety of quantitative and qualitative research projects. Select, design, and implement a variety of research methodologies to address relevant research questions. Work with TMNA agency partners and their strategy & insights teams Analyze data to generate relevant and actionable consumer insights. Effectively communicate insights to a variety of audiences, from working-level teams to senior executives Proactively monitor and recommend new and innovative ideas/approaches to address changing research needs and priorities. Manage assigned project financial and operational resources, including managing the purchasing and internal finance processes for assigned projects. What you bring Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, equivalent professional work experience. Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on an agreed set of business questions and research objectives. Ability to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audience. Strong relationship-building and influencing skills to effectively work with cross-functional project teams. Display expertise with a variety of research methods such as: segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics, and various analytic techniques (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to internal clients. Added bonus if you have An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field. Deep understanding of the automotive industry. Analytical Platform experiences such as R, SPSS, Tableau SAS, or mTAB. Understanding of functions such as advanced product development, product management, brand management, brand marketing, and media and experience conducting research for those functions. Experience researching consumer attitudes toward new technology, vehicle preferences, and lifestyles, with a specific focus on BEVs, PHEVs, and FCEVs. What we'll bring During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include: A work environment built on teamwork, flexibility, and respect. Professional growth and development programs to help advance your career, as well as tuition reimbursement. Vehicle purchase & lease programs. Comprehensive health care and wellness plans for your entire family. Flextime and virtual work options (if applicable). Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute. Paid holidays and paid time off. Referral services related to prenatal services, adoption, childcare, schools, and more. Flexible spending accounts. Relocation assistance (if applicable). Belonging at Toyota Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10 different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc’s Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law. Have a question or need assistance with your application? Please send an email to talent.acquisition@toyota.com. At Toyota, we don’t just have a vision, but a group of talented, dedicated people who work hard every day to turn that vision into reality. Our mission is to build a future where everyone has the freedom to move. We believe that nothing is impossible. We have big dreams and persevere through any obstacles. We work together to create the future of mobility and make the world a better place. Career Possibilities: Toyota is a place for people who dream big and are determined to make those dreams a reality. We encourage innovation and look for people who will challenge the status quo in order to make the world a better place. We thrive on teamwork and collaboration and know diverse backgrounds, experiences and perspectives are not only the right thing for our people, they are a business imperative. Together, we’re empowered to forge our own paths — to be agile, curious and embrace a growth mindset and immerse ourselves in situations to gain new perspectives and to inspire bold, innovative ways of thinking and working. Our success as a company is directly tied to our team members’ success, and our collective ability to give back to society through an unwavering commitment to delight our customers and make people’s lives better. If you want to be part of the next-generation of innovations that help keep the world moving, then join us. And let’s start our impossible, together.