Product Marketing
The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products.
Key Responsibilities and Duties
- Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
- Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
- Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
- Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
- Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
- Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.).
- Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3 Years Required; 5 Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required Qualifications:
- Three plus years of experience in Marketing and/or Financial Services
Preferred Qualifications:
- Deep understanding of products such as annuities and retirement products
- Knowing how to best communicate complicated category in a simplistic way
- Strong communication skills (oral and written)
- Understand the competitive market
- Experience in Customer experience strategy
- Ability to manage high volume of marketing assets, including web properties and educational library
Base Pay Range: $67,500/yr. - $112,500/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
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For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.