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Marketing Specialist
Full Time 5 Months Ago
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The Plaza Hotel Pioneer Park is Hiring a Marketing Specialist Near El Paso, TX

Overview

Opportunity: Marketing Specialist 

Assist the sales and marketing departments with maintaining the integrity of the brand through hotel events, social media, content production, and the execution of programming and partnerships for the hotel and food & beverage outlets. 

Potential Career Path 

Marketing Manager - Director of Marketing

Essential Job Functions

  • Manage and enhance the property’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices.
  • Manage the hotel’s brand guidelines onsite. Work in tandem with Corporate Marketing to implement collateral needs for hotel, outlets and sales teams. 
  • Research and oversee the local implementation of hotel & restaurant events to increase publicity and brand awareness for hotel and/or outlets. Strategic initiatives include event planning and day-of event management. 
  • Develop social media content under the direction of Corporate Marketing for the hotel and restaurants. Must be proficient with video, reels and stories for Instagram, Facebook, Twitter, TikTok and YouTube. Assist with managing social media influencer stays and the guest experience while on property. 
  • Cultivate community partnerships on behalf of the hotel and outlets and work closely with the corporate DOM and property DOSM to manage PR agencies of record to maximize local and national exposure for the hotel and outlets. Ensuring press is appropriately maximized via social media (when relevant), internal tracking and the site’s press and accolade page.
  • Research unique and on-trend ideas for programming, packages, and offerings to support marketing goals for hotels and outlets. 
  • Work in conjunction with the corporate DOM and DOSM to plan, manage and execute all photo shoots for the hotel and outlets. Act as the main point of contact for photographer, stylists, and all staff collaborating on the shoot. Organize the digital asset library ensuring images are relevant across all channels.
  • Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
  • Communicate both verbally and in writing to provide clear and precise data analysis.
  • Maintain email databases. 
  • Maintain and update Monthly Marketing action calendar and reports. 
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Position Requirements

  • Background in marketing communications and/or event production (luxury, hospitality or marketing agency industry strongly preferred).
  • Superior planning, organizational, copywriting and written communication skills.
  • Strong domain experience in event management, community partnership management, and social media content creation with an intuitive grasp of lifestyle marketing.
  • Strong Excel and PowerPoint presentation skills and experience in reporting and analytics to drive recommendations and continually fine-tune program performance.
  • Must be creative, outgoing, energetic and able to work in a fast-paced environment.

Work Environment and Context

  • Required to walk the site with potential guests as needed and sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate a keyboard. 
  • Practice safe work habits to ensure safety.
  • Work schedule varies and may include occasional nights and weekends.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

Job Summary

JOB TYPE

Full Time

POST DATE

10/02/2022

EXPIRATION DATE

12/12/2022

WEBSITE

plazahotelelpaso.com

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The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.

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