Marketing & Communications Manager

About the Role

You’ll increase the company’s marketing efficiency through process improvements, prioritization, project management, and marketing automation. This role requires high energy, innovation and collaboration skills, expertise with agile marketing methodologies, experience with digital marketing, content creation, product development, copywriting and editing.

About You

You are an accomplished data-driven marketing guru with experience in all facets of marketing. You have a history of working collaboratively with Sales, Design Teams, Product Managers or equivalent in executing digital campaigns, producing next-level marketing materials, brand copywriting, and a track record of establishing and accelerating relationships with design clients, collaborators, and represented lines.

Job Duties

• Developing and executing content marketing strategy and creation across all product categories for social media, online content, press materials
• Plan, write and edit written, visual content about our products that informs, educates, and inspires internal sales teams and prospective clients.
• Creating consistent product info sheets across all product categories
• Refine all written content for marketing
• Monitors ongoing trends in interior design in both traditional and digital media outlets
• Create launch campaigns (two times a year, (March and September) by working with Product Managers across all product ranges to create a branding, PR, communications, social plan for both internal and external deliverables
• Creation and implementation of Marketing Calendar for internal use across company
• Managing marketing budget
• Website optimization, edits, and updates
• Updating product source guides, and facilitating additional product photography

Preferred Criteria

• Familiarity with interior design/architecture industry
• Experience with planning and executing photoshoots
• Experience with WordPress website builder
• Track record in leading marketing functions including brand strategy, content marketing, social media campaigns and event marketing
• College degree in Marketing Communications or Digital Marketing

Requirements

• A highly creative individual who possesses excellent verbal and written communication skills, with an ability to communicate the company’s marketing vision and present with confidence to senior leaders
• Strong command of marketing technology, social and multi-media strategies and tactics. A track record in implementing and utilizing effective strategies in a variety of media
• Strong internal and external collaboration and relationship building skills
• Strong management skills: ability to inspire and delegate
• Self-starter - treating this team like its own little small business - there is an immense amount of opportunity