The Marketing Manager plays a primary role in developing and coordinating marketing and communication objectives, strategies, and tactics. This role will have an in-depth understanding of conducting market research, department planning, brand development and adherence, and integrating marketing and communications initiatives. This role focuses on the creation, strategy, and execution of marketing collateral intended to maximize the growth and profitability of The Front Climbing Club and Vertical Solutions, with an emphasis on storytelling, development of sales assets and promotional materials, and communication channel development and maintenance.

About You //

You're not only open to new ideas, but you also thrive on bringing new ideas to the table. You possess a desire to further understand concepts that will help support and inform your long-term strategy and are inspired to research unfamiliar aspects of the market to help the team think outside the box. You have a marketing background that will help you identify with the market and influence it. You thrive on calming the chaos that comes from working with multiple brands while keeping a cool head and executing on the work that needs to be done. You understand the inherent value found in a robust internal communication system, especially when it comes to complex marketing campaigns rooted in data-driven outcomes. At the end of the day, your mind returns to the business, the sales, the revenue, and the steps the team will take to advance each of those elements.

About Us //

The Front Climbing Club was Utah's first indoor rock climbing gym, and one of the first in the nation. From its humble beginnings as The Body Shop back in the 80's to three best-in-class facilities today, The Front has never lost its soul or connection to its roots.

The Front is led by three core values, which are outlined below. These values drive our day-to-day decisions as well as the future vision for our company. We expect every member of our team to embrace these values and believe they should align with your personal values to do so.

However, this position is not just for The Front - you will split your time between it and its sister company, Vertical Solutions.

Vertical Solutions is the largest domestic climbing wall builder and offers everything needed to get climbers off the ground - walls, holds and pads. This manufacturing-heavy side of the gig requires broad skills and creativity.

We do not offer easy jobs. We simply cannot slow down enough to kick back and relax while we are at work, but we highly encourage you to shut off your devices and email and disappear into the mountains on your own time.

Our culture is built on this level of work ethic, as well as integrity, community (we do not use that word lightly), and unity.

All that said, we also know how to have a good time.

Primary and Essential Functions //

· Strategize, coordinate, analyze, and optimize multichannel marketing campaigns and promotional content. Channels may include, but are not limited to social media, paid display, paid search, paid social, website, newsletter/blog creation, and email marketing;

· Collaborate with other marketing team members to develop and implement assets across all channels as part of broader marketing campaigns;

· Oversees and develops social media content and works with marketing team to ensure a regular posting schedule for all social media platforms, as well as content that reflects the goals and brands of The Front and Vertical Solutions;

· Measure and evaluate effectiveness of marketing efforts, then present findings to company leadership and optimize or pivot accordingly;

· Assist with the creation and maintenance of marketing campaign calendar and measure and monitor progress toward quarterly and annual department goals;

· Provide marketing support to other internal departments within both organizations;

· Assist with strategy and optimization of website architecture to improve user experience;

· Conduct market and competitive research to assess and improve The Front Climbing Club and Vertical Solutions' digital marketing strategies;

· Assist in the development and implementation of standard operating procedures and process improvements based on industry best practices;

· Write copy for both B2B and B2C marketing materials

· Assist with the review of all marketing materials to ensure error-free copy, consistent brand messaging, and adherence to best practices;

· Participate in team interviews and hiring decisions;

· Additional duties as assigned.

Qualifications //

· 3-5 years of experience in Marketing, Strategy, and Management

· Bachelor's in Marketing, Communications, Business Management, or Strategic Communications

· Climbing experience and/or knowledge of the climbing community is preferred;

· Familiarity with a variety of marketing concepts, practices, and procedures;

· Experience creating, executing, analyzing, and optimizing multi-channel digital marketing campaigns across paid and organic channels;

· Experience with Google Ads, Facebook Ads Manager, and Google Analytics;

· Experience with SEO maintenance (on page, off page, and technical) and platforms such as Moz preferred;

· Mailchimp, SendGrid, and WordPress experience preferred;

· Website strategy experience preferred;

· Experience with Agile Methodology preferred;

· Strong familiarity with Adobe Creative Suite and Microsoft Office Suite;

· The ability to set a vision and drive concepts from start to finish;

· Well-developed time management skills with the ability to prioritize effectively;

· Excellent written and verbal communication skills;

· Ability to exercise discretion and independent judgment;

· High energy, positive attitude, innovative thinking, and a collaborative spirit;

· Ability to work autonomously and be proactive, with pride and integrity;

Core Values //

1 // Distinctive Facilities with Emotional Depth

We design and build outstanding and unique facilities that are the "3rd place" for the broader outdoor community, and we maintain and improve our facilities with the utmost attention to detail and care. This creates a foundation for organic and fostered emotional connections with our members and between our members, leading to long-term, loyal, and proud members.

We add depth and authenticity to our facilities by supporting and contributing to our local communities through volunteerism, educated activism, and both financial and non-financial support.

2 // Operational Prowess and Superiority

We develop and continually improve elegant, efficient and documented operational processes that underpin a disciplined approach to effective facility operations. We look outside the climbing industry for guidance and inspiration, and strive to be at the industry forefront in all respects. We safeguard our industry edge and protect company assets through discretion and care.

We use data to inform and guide our operations. Data gathering and analytics are foundational in improving our facilities, increasing our operational efficiency, expanding our individual capacities, and facilitating efficient teamwork. We adhere to efficient and organized business practices that utilize technologies to continually improve the level of operational excellence we promise to our members.

3 // Employee Excellence and Growth

We value the positive contributions of our employees and strive to make The Front an enjoyable yet challenging environment to accomplish important work and experience personal growth.

We value listening to and learning from one another. We endeavor to be clear and authentic in all our interactions. We value candor and diverse opinions, yet when decisions are made, we unite to achieve their success.

We have high expectations of one another-to work hard and to be thoughtful. We take pride in and maintain integrity in our work. We are disciplined, focused, and resilient. We thrive on the sharp end. Falling short of a challenging goal, when a thoughtful and concerted effort is employed, is not failure. We undertake challenging projects with forethought and see them through to comprehensive completion.

We collaborate and innovate as a means to create exceptional value for our members, our company, and ourselves.

EEOC //

The Front Climbing Clubs are committed to providing an equal employment opportunity environment of mutual respect for all its people. This work atmosphere is available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. The Front Climbing Clubs strongly believes that diversity and inclusion amongst our teams is critical to our success as an organization. We are driven to recruit, develop and retain the most talented people from a diverse candidate pool. As such, we highly encourage those with diverse backgrounds to apply.