Marketing Data Analyst

TFL, a leading live entertainment and technology company, has a fantastic opportunity for an experienced Marketing Data Analyst to join our team.

As a Marketing Data Analyst, you will analyze data, identify trends and consumer behavior that enables data-driven decisions. We are searching for someone who has a business mindset with strong analytical skills to turn data into insights. Someone who considers themselves a growth driver, not just someone who will support the needs of the team, but a person who thrives on identifying and chasing opportunities to accelerate growth. Partnering with marketing leadership to dig into strategic questions, provide insights to help drive prioritization and outcomes of the marketing team's efforts.

About TFL

At TFL, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans, and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.

As a Top 10 ticket reseller in the country, Tickets For Less offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting work environment to multiple staff perks, Tickets For Less is a great place to work.

With our headquarters located in the greater Kansas City-area, Tickets For Less is proud to celebrate nearly 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Ala., Omaha, Neb. and St. Louis, Mo.

Responsibilities:

• Turning data into insights - digging into strategic initiatives and marketing campaigns, developing insights through analysis, synthesizing, and clearly communicating analysis both written and verbal.
• Understanding data available throughout the organization and leveraging it to build insightful dashboards/reports and improve marketing ROI.
• Support marketing campaigns by maintaining reports and dashboards that provide a clear understanding of customer acquisition costs and campaign effectiveness.
• Support forecasting and planning. Support marketing leadership in developing sales and marketing performance projections.
• Executional excellence on the day-to-day responsibilities - understanding the marketing funnel, performance benchmarks and helping the team identify over/underperformance. Actively provide insights on various optimization opportunities.
• Build ad-hoc reports leveraging marketing, customer, and tickets sales data.

Professional Experience/Background:

• Ideal candidate has experience working with Marketing or Sales Teams, Ecommerce, and consumer brands/products.
• Experience in using data to analyze consumer behavior and trends.
• Understanding of the marketing funnel, various acquisitions channels and the ability to optimize for conversion.
• Experience with CRM Tools, Google Analytics and other ecommerce platforms.
• Ability to work with a variety of data sources to develop and implement business intelligence visualizations to enable cross-functional teams to make data-driven business decisions.
• Ability to partner with stakeholders to formulate program KPIs and formulate solutions to monitor performance with regular reporting.
• Ability to craft influential presentations to summarize findings.

Required Qualifications

• Degree in Business, Economics, Finance, Marketing, or related field
• 1-3 years of experience in Data Analysis, Business Intelligence/Data visualization analyzing sales trends and market behaviors
• Experience with SQL and relational database concepts (SQL Server)
• Proven ability to work independently or as part of a team
• Proven experience with Power BI, Tableau, or comparable data visualization tool
• Knowledge of commonly used concepts, practices, and procedures with data analytics and administration of data visualization platforms, such as Power BI

Benefits

• Competitive salary
• Discretionary performance bonuses
• 401k with company match
• Unlimited vacation
• Medical/Dental/Vision insurance
• Long-term and short-term disability
• Life insurance
• Paid maternity leave

Perks

• $1,000 employee ticket credit
• Company outings to local live events, including Suite tickets to Kansas City’s premier events
• Company kitchen with free snacks and drinks
• Company happy hours on the first Friday of every month
• Employee referral program
• Casual dress code