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Tepper Sports & Entertainment
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Marketing Automation Manager
Full Time 6 Months Ago
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Tepper Sports & Entertainment is Hiring a Marketing Automation Manager Near Charlotte, NC

Position: Marketing Automation Manager Department: Digital Marketing Reporting Relationship: Reports to Senior Manager, Performance Marketing Status: Full-Time (Exempt) Position Summary Tepper Sports & Entertainment, the parent company for the NFL’s Carolina Panthers, MLS’s Charlotte FC and Bank of America Stadium, is seeking an experienced and innovation Marketing Automation Manager. This position, which will sit on the Digital Marketing team, will manage and execute the day-to-day operations of the email marketing efforts for the Carolina Panthers and Bank of America Stadium.This role will be responsiblefor the planning, execution and measurement of promotional email marketing and SMS messaging campaigns that increase fan engagement and drive incremental sales. The Marketing Automation Manager will be expected to constantly innovate, combining best practices and unique ideas for fan engagement with email and SMS content. This role will also be responsible for monitoring and tracking all performance metrics.This role requires someone who is detail oriented, can effectively interact with business leaders at all levels, partner in the development of communication strategy feedback loop, and work effectively in managing competing priorities and aggressive scope. A successful candidate will be passionate about producing high-quality results and creating exceptional customer experiences.Primary Responsibilities Set-up and implement on-time delivery of all dedicated marketing automation campaigns. Build automations and triggered workflows within email and SMS that will help with the engagement, acquisition, and retention of fans and prospects for the Carolina Panthers and Bank of America Stadium.Develop an SMS strategy to grow our SMS capabilities to be best-in-class for a sports and entertainment franchise. Translate business goals into accurate campaign requirements and plans, including but not limited to: specifying required data, segmentation/targeting logic, and dynamic content requirements Work with Performance Marketing Manager and the Business Analytics Team to segment audiences and manage distribution lists to ensure the right content is delivered to the right audience at the right time. Coordinate the collection of content for email campaigns across multiple departments. Facilitate the QA process by reviewing and approving all campaign test files, providing approval for deployment and ensuring flawless execution of all campaigns and test scenarios. Monitor and track metrics on email marketing campaigns and deliver reports and insights to stakeholders. Launch measurable A/B and multivariate testing across email campaigns and continually strive for optimizing email campaigns, automations, and workflows. Work closely with the Performance Marketing Manager and Digital Marketing Director to ideate new email campaigns, automations, strategies, and workflows to help drive increased engagement. Other duties assigned as necessary. Minimum Qualifications BA/BS degree in marketing, business, or communications. At least 5 years of experience in marketing automation, email marketing and SMS messaging. A passion and track record for customer-centric marketing. Proficiency in Salesforce Marketing Cloud or other enterprise level ESP Work at the intersection of written content, marketing, and email best practices to deliver engaging emails to segmented audiences to drive greater revenue and engagement Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment. Exceptional organizational skills and attention to detail. Full understanding of the MS Office suite (Word, Excel, PowerPoint). Strong verbal and communication skills, including the ability to influence and persuade others with diplomacy and tact; work with numerous partners of differing levels, flexing interaction style as required. Must be flexible to work evenings and/or weekends and all, Charlotte Football Club and possible Stadium events, including events held on weekends, nights, and holidays. Must pass pre-employment screens. Preferred Qualifications Proven experience running comprehensive email campaigns from planning to execution Complete working knowledge with building workflow automations to nurture email subscribers along a journey based off their engagement Experience with Monday.com or similar project management software. Essential Functions Ability to collaborate with cross-functional teams to achieve desired outcome Experience within a fast-paced industry and ability to maintain standards under pressure. Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment Strong analytical, project management and communication skills Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization Demonstrated ability to meet deadlines in a dynamic environment Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity. Physical Requirements Ability to sit, walk and stand for extended periods of time throughout the day. Ability to focus on projects for periods of time. Role routinely uses standard office equipment Lift at least 20 pounds Work Environment This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

Job Summary

JOB TYPE

Full Time

POST DATE

09/05/2022

EXPIRATION DATE

10/25/2022

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The job skills required for Marketing Automation Manager include Insight, Project Management, Digital Marketing, Planning, Email Marketing, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Manager job description and responsibilities

The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals.

03/01/2022: Nashua, NH

Provide guidance and advice to colleagues in Systems and Sales, on the tooling and use of Salesforce CRM and Marketo, to ensure ROI is possible and effective process are in place.

04/04/2022: Akron, OH

Managers set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.

05/06/2022: Tucson, AZ

They manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.

02/27/2022: Trenton, NJ

Review and manage the platforms and tech stack in use, standardising where it makes sense in order to drive ROI.

04/14/2022: Sioux City, IA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Manager jobs

Applicants need a computer skills and experience using relevant applications in order to fit for Marketing Automation Manager role.

04/15/2022: Mcallen, TX

Be Strategic, Operational, and Tactical.

02/20/2022: Lincoln, NE

Aspiring candidates must be comfortable with working to tight deadlines and strong attention to detail.

04/21/2022: Allentown, PA

Flexibility to work with other marketing teams or departments as required.

04/13/2022: High Point, NC

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform.

02/09/2022: New Britain, CT

Step 3: View the best colleges and universities for Marketing Automation Manager.

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