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TechInsights
Greenwood Village, CO | Full Time
8 Months Ago
Director, Product Marketing
TechInsights Greenwood Village, CO
Full Time | Business Services 8 Months Ago
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TechInsights is Hiring a Director, Product Marketing Near Greenwood Village, CO

OUR STORY

TechInsights is the world’s most trusted and authoritative source of actionable intelligence on innovation in the semiconductor and microelectronics industry. Our clients include the largest and most successful technology companies who rely on our content platform to make the most informed business and engineering decisions faster and with greater confidence.

Our platform is based on continuous analysis of the most innovative devices in the industry using state-of-the-art reverse engineering facilities and expert curation by specialized subject matter experts.

TechInsights is headquartered in Ottawa, Canada, with operations in the US (Denver, San Jose), Poland, Japan, Taiwan, South Korea, China, and England. Our customers are some of the largest blue-chip companies in the world. We have successfully integrated two acquisitions in the last 12 months, with the ambition to double our business through acquisition and organic growth over the next 12 to 24 months.

THE OPPORTUNITY

The Director, Product Marketing will play a fundamental role in developing and maturing how we connect our story to the market. At TechInsights, you’ll work with our sales and marketing departments, along with expert analysts in manufacturing and end-market spaces of the semiconductor sector, to explain the value of our portfolio and bring our products to market.

Reporting to the MD, Market Analysis, you will own sales enablement and our go-to-market strategy across all products and services.

WHAT YOU WILL DO

  • Define and execute our Product Marketing discipline
    • Enable Sales
      • Support them with appropriate tools and training
      • Help them scale by developing and cross-pollenating expertise around qualification and communication of value
      • Act as their advocate within the Product organization
      • Understand, document, and improve the sales process
    • Amplify Product Management
      • Work with Product Managers to refine product positioning
      • Help define the personas involved in buying and using our products
      • Formalize best practices in identifying and leveraging the Serviceable Addressable Market (SAM)
    • Support Marketing
      • Collaborate in developing a Marketing Plan
      • Coordinate on outreach activities, events, and similar
    • Plan for revenue retention and growth
    • Launch products and services
    • Act as the ultimate Product-side owner for all externally-visible product/service content
  • Manage the Product Marketing team
    • Coordinate with Product Managers to complete Product Marketing deliverables
    • Organize, mentor, and grow the team

WHAT YOU HAVE

  • 10 years of Product Marketing and Product Management experience
  • Undergraduate degree in a field related to high-technology (computer science, engineering) or relevant work experience
  • MBA or graduate business degree desired but not mandatory
  • Proven success in driving revenue, working with Sales, and working with Marketing
  • Ability to effectively work with clients and internal teams to distill feedback and drive consensus
  • High level of comfort presenting in front of groups and C-level audience
  • Demonstrated ability to achieve objectives independently
  • Knowledge of semiconductor industry, and/or technologies and concepts related to Intellectual Property, IoT, automotive, consumer electronics, and mobile are assets

WHY WORK WITH US

  • Competitive pay and lucrative benefits (medical, dental, vision, RRSP matching)
  • Flexible work arrangement
  • Flexible vacation policy
  • Annual fitness reimbursement
  • Strong sense of camaraderie, mutual respect and shared goals among colleagues
  • Support for community through charitable alliances
  • Professional and career development opportunities

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

08/19/2022

EXPIRATION DATE

11/14/2022

WEBSITE

techinsights.com

HEADQUARTERS

NEPEAN, ONTARIO

SIZE

200 - 500

FOUNDED

1989

CEO

GAVIN CARTER

REVENUE

$50M - $200M

INDUSTRY

Business Services

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The job skills required for Director, Product Marketing include Product Marketing, Analysis, Product Management, Sales Enablement, Go-to-Market Strategy, Sales and Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
Carroll College
Cooper Union
High Point University
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Providence College
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