HIRING NOW in San Diego, CA and New York, NY!
Salary Range: 80,000 - 115,000 annually; Exempt

MUST LOVE BEAUTY! Taylor & Pond is a leading 360 full-service digital marketing agency specializing in the beauty industry. Please visit taylorpond.com and our Instagram page @taylorandpond to get a sense of the work we do and who we are!

The Senior PPC & SEO Specialist is a new position at Taylor & Pond. Our team and our client roster are growing, and we are looking for an experienced performance marketing manager to join us! The ideal candidate for this role has a strong marketing background, excellent presentation and communication skills, and demonstrated, hands-on experience managing paid social media and SEM campaigns from setup to optimization.

The person in this role will have a thorough understanding of digital advertising channels, a proven track-record of driving results and managing successful campaigns with large budgets. This person will be responsible for day-to-day management of several high-profile accounts managing budgets upwards of $4M per year. A successful candidate will come forward with a thoughtful, educated and creative marketing approach to plan strategies, set KPI’s and determine areas of opportunities for our clients.

• Proven track record of developing successful paid media advertising strategies and planning that result in significant top line growth at a positive ROAS basis.
• Expert knowledge of all paid media performance advertising channels based on hands-on experience of managing resources to produce results.
• Proven track-record of driving projects and creating impact through pragmatic problem-solving
• Build and execute Paid Media Strategies for domestic & international beauty brands, from conceptual planning and scheduling, to reporting and making optimization recommendations to improve campaign performance.
• Analyze and resolve diverse, complex issues with your in-depth knowledge of paid media strategy and delivery across Google, Facebook, Pinterest, Twitter, Snapchat, TikTok & LinkedIn.
• Experience with problem solving issues as they arise pertaining to paid media and finding solutions quickly.
• Extensive experience reporting on campaign performance and providing meaningful, strategic insights and action plans for progress.
• Experience with budget and revenue projections.

• Experience with keyword search tools and current SEO, SEM & PPC tools.
• Experience with SEO & SEM implementation for web development, programming, site set up, tagging, and management.
• Experience working with $4M annual media buys
• Exceptional client-facing communication and presentation skills over e-mail and Zoom
• Ability to write effective ad copy for different audience segments and advertising platforms.
• Ability to work both collaboratively and independently, dependent on the project.
• Great attention to detail & exceptionally strong with numbers & analysis

• At least 3-6 years of successful performance marketing experience
• Bachelor’s degree preferred
• Agency experience (preferred)
• Solutions minded, enjoys solving problems
• Task oriented and highly organized
• Sense of urgency – we are fast paced!
• Meta ads certified
• Google ads certified
• Any other ad platform certifications a plus!
• A passion for digital marketing and beauty
• Can do attitude that fits our upbeat, fast paced (and fun!) culture

• PTO Plan that grows as you do and becomes unlimited after 2 years
• Paid Holidays T&P Team Paid days off
• 100% Company-Sponsored Medical Insurance and 50% Contributory Dental & Vision Insurance
• SIMPLE IRA Retirement Plan with 3% matching
• Hybrid working schedule (remote in-office)
• A fast-paced, high energy dog friendly office space in Downtown San Diego
• Company-Paid Parking at our Downtown San Diego Office
• Unlimited snacks and coffee in the office to keep you fueled for AGENCY LIFE!
• Free Lunch Thursdays for in-office team members
• Paid Professional Development Opportunities & Tuition Reimbursement