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Director of Communications

Hudsonville, MI | Full Time
6 Days Ago

Job Description


  • Earned Paid Time Off for ALL Team Members
  • Employee and Friends & Family hotel and restaurant discounts
  • Insurance (health, vision, dental, life) for full time Team Members
  • Flexible schedules 
  • Holiday Pay
  • 8 hours of paid volunteer time per year 
  • Advancement opportunities
  • Monetary recognition program
  • Monetary referral program
  • 100% paid maternity/paternity or adoption leave for those who qualify for FMLA
  • Employee Assistance Program (EAP) through Pine Rest (3 free counseling visits, online library, and access to legal, financial and elder care consultations)

Position Summary:

Responsible for creation, implementation, maintenance, and growth of marketing material and programs pertinent to all Suburban Inns properties. Controls and oversees the flow of communication and information between Suburban Inns and the public and the overall image of Suburban Inns while following Suburban Inns, IHG, Marriott, and Hilton Standards. 

Essential Functions

  • Report to work in professional attire, presented neat and clean
  • Greet all guests in a friendly, positive manner.  Ask questions of guests and make personal connections to make them feel they are welcome and valued
  • Carry out the creation of digital, video, audio and print content relevant to all Suburban Inns assets
  • Coordinate, proof, and distribute all external and internal company communications
  • Company web page (Suburban Inns, Big E’s, banquet, UnCon) design and content updating
  • Conduct audits of online content for all Suburban Inns properties, updating as needed
  • Produce and manage Suburban Inns social media content while working with property specific social media champions
  • Manage media relations and develop contacts with media members, influencers, and community leaders
  • Capture photos/video for use in publications or promotions
  • Create or outsource concepts and design materials needed for marketing programs
    • Develop graphics and layouts for illustrations, company logos, and websites
    • Maintain archive of images, photos, or previous marketing products
  • Track engagement across various platforms and make data-driven decisions
  • Manage Suburban Inns and Big E’s merchandise
  • Promote and celebrate Suburban Inns culture and team members
  • Follow all Suburban Inns Processes
  • Exhibit regular and recurrent attendance records
  • Other duties as requested by management

Position Requirements:

  • Minimum Knowledge:  Requires ability to interpret / extract information and / or perform arithmetic functions.  Requires typing, record keeping, and word processing skills, as well as Adobe Creative Suite, basic video/photography skills, and basic knowledge of WordPress and HTML coding.  Excellent communication skills
  • Formal Education and Job-Related Experience:  This position requires a minimum formal education of a bachelor’s degree in communications, graphic design, or marketing, or equivalent related experience. 
  • License, Registration, and/or Certification Required:  Valid driver’s license

External and Internal Personal Contact:

  • Communications:      
    •  Daily- Verbal &Written
    • Weekly- Participation in meetings
  • Teamwork and Collaboration:   This job is part of a formal work team within the department 

Working Conditions and Physical Effort:

  • Stress Load:  Regular exposure to stresses
  • Workload Fluctuation: The workload required to perform this job requires ability to adapt to change
  • Manual Skills:  Significant portions (more than 50%) of daily assignments involve application of manual skills requiring motor coordination in combination with finger dexterity, e.g., typing, handwriting, or machine operations
  • Physical Effort:  Some portions (10- 50%) of daily assignments involve prolonged standing, transporting material or equipment, or lifting, moving, or carrying heavy (over 30 pounds) materials for intermittent periods throughout the day
  • Physical Environment:  Some portions (10-50%) of daily assignments involve exposure to dirt, odors, noise, or temperature / weather extremes.  Working surfaces may be un-level, slippery, or unstable
  • Work Schedule:  Work regularly requires or varies between day, evening, night, holiday, and/or weekend assignments.  Schedule varies according to business demands and needs
  • Occupational Risks:  Some portions (10-50%) of daily assignments involve occupational risk, such as cuts, burns, exposure to toxic chemicals, injuries from falls, or back injury sustained with assisting in moving, lifting, or positioning equipment or materials
  • Ergonomics Risks:  Some portions (10-50%) of daily assignments involve ergonomic risk, such as regular repetitive tasks, forceful or prolonged exertions of the hands, vibration, cold temperatures, heavy lifting, pulling, pushing, or carrying of heavy objects, poor body mechanics, restrictive workstations, or awkward postures
  • Safety:  Responsible for adhering to all safety policies and procedures of Suburban Inns
  • Required Travel:  Position does require travel to other Suburban Inns properties or client locations. 

We are a dynamic organization in a rapidly changing industry.  Accordingly, the responsibilities associated with this job will change from time to time in accordance with Suburban Inns business needs.  More specifically, the incumbent may be required to perform additional and / or different responsibilities from those set forth above.

Skills for Director of Communications

The job skills required for Director of Communications include Social media, Media Relations, Collaboration, Graphic Design, Promotion,and Coordination etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Communications. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Communications. Select any job title you are interested in and start to search job requirements.

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Career Path for Director of Communications

The following is the career advancement route for Director of Communications positions, which can be used as a reference in future career path planning. As a Director of Communications, it can be promoted into senior positions as a Top Communications Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Communications. You can explore the career advancement for a Director of Communications below and select your interested title to get hiring information.

How to Become a Director of Communications

If you are interested in becoming a Director of Communications, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Communications for your reference.

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