ABOUT STUDIO BRAND COLLECTIVE

We are a full service marketing and branding firm specializing in creative ideas for brands. We provide our clients with innovative strategies to grow their brands through marketing, new media, public relations and general brand awareness. Our strategic design expertise spans across many disciplines from brand management to visual identity, collateral, and interactive design. We believe in the perpetual power of good, old-fashioned, hard work. It’s how we’ve managed to collectively build successful brands.

Job Description

The Copywriter will be responsible for the coordination of all digital and print content. The right candidate will have experience in cross-channel content marketing and content optimization including text, creative, audio, video and image content, social media marketing and search marketing.

Our Copywriter is a creative marketing mind with the ability to organize projects, meet deadlines and manage an influx of content on a regular basis. The ability to interpret analytics and troubleshoot web related technical issues is a plus. This position requires experience in using digital and print content to support a client's strategic marketing objectives.

Roles and Responsibilities 

• Developing and managing a content marketing strategy that supports the client’s business goals from the top to the bottom of the marketing and sales funnel including compelling and creative content.
• Create content specifically driven towards targeted marketing objectives; i.e. increasing brand awareness, promoting product sales, growing website traffic, generating leads, acquiring customers, and the increasing digital footprint of the brand.
• Create, edit and manage the production of digital and print content that is consistent with the client’s brand, style and tone.
• Develop and maintain a content calendar that attracts and appeals to the client’s various customer personas
• Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
• Work effectively with in-house teams to produce, implement and measure client digital deliverables.

Education/Experience Requirements

• Bachelors degree (Preferably in Marketing, Journalism, Communications or Public Relations)
• 2 years experience in tactics including content creation, editing, analytics, social media marketing and search engine optimization.

Skill Requirements

The Copywriter position requires a number of skills including:

1. Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy and editorial calendar.
2. Content Optimization for Search Engines – A demonstrated ability to create content that is optimized to drive traffic to web properties from search engines.
3. Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style and tone.
4. Blogging – Successful management of a business blog that furthers organizational goals.
5. Copywriting – An understanding of how to create and present content that persuades - both long form and short form.
6. Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales