Description

About the Job

Senior Marketing Data Analyst Job Description

About Stripe Theory:Stripe Theory is an agency made up of a team of data-driven digital marketers, communication professionals, and analysts. We call ourselves interpreters of data because that’s just what we do — use data to inform and fuel strategies across PR, marketing, and digital. About ACC:Stripe is an acquisition of ACC - Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology, and creativity converge. About the Role:We are looking for a Senior Marketing Data Analyst who has a passion for all things marketing, is a great writer, and can uncover — and simplify — actionable insights for clients and stakeholders. As part of our team, you’ll be involved in a variety of client projects and work in a fast-paced, collaborative agency environment where no day is the same.

Responsibilities may include but are not limited to:

• Marketing data analysis and report writing that is actionable and easy to interpret for various clients.
• Identifying trends, conclusions, and strategic insights based on findings in the marketing data.
• Performing ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns.
• Presenting ongoing report deliverables to clients.
• Using Tableau to create tables, visualizations, and dashboards.
• Overseeing and automating data pulls from a variety of platforms. (social media, email, website analytics, CRM programs, e-commerce, and more)
• ??Support client team leads on any internal projects to uplevel the analytics practice, including the implementation of analytical tools, techniques, processes, and frameworks.
• Setting up data collection tools, including social listening and media monitoring.
• Staying up-to-date on analytics news and trends, and sharing these with the team.
• Supporting clients in quick crisis and issues reporting.
• Participating in team brainstorming sessions.
• Note: Our team has a hybrid schedule between remote work and our Midtown Atlanta office.

About Stripe Theory

We are a digital marketing agency focused on growing brands through data, storytelling and strategy. We started Stripe Theory on the belief that a data-first, cross-trained and discipline-agnostic approach to marketing and strategy could deliver greater client value and innovation at a lower cost. At Stripe Theory, we embrace the chaos of marketing and use data to navigate the noise. This is how we operate at the cusp of what is next.

Requirements

Qualifications:

• Bachelor’s degree in Advertising, Marketing, or equivalent.
• 3 years of experience in a similar marketing strategist or marketing analytics role.
• 3 years of experience writing marketing data insights and creating reports.
• 3 years of experience in building tables, visualizations, and dashboards with a BI tool such as Tableau, Domo or similar.
• Proficient in Excel, Google Sheets, or equivalent.
• Mastered understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Pinterest) as well as other marketing channels (website, email, organic search, digital advertising, CRM programs, e-commerce, traditional advertising).
• Strong verbal and written communication skills – whether presenting to colleagues, drafting emails to clients, or participating in brainstorming sessions.
• Demonstrated ability to multi-task, prioritize, and manage deadlines.
• Strong research skills.
• Developed interpersonal skills and the ability to work effectively with a variety of people across multiple accounts.
• Eagerness to learn new tools and techniques.