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Growth Marketing Manager
Full Time 8 Months Ago
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Stellar Development Foundation is Hiring a Growth Marketing Manager Near New York City, NY

Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.

We are looking for a Growth Marketing Manager to help us grow Vibrant to millions of users. Vibrant started out organically as a crypto wallet app that provides inflation protection for Latin America and is now expanding internationally, including in the US, to unlock additional crypto financial use cases like remittances, yield, swaps, and cash-in/cash-out to traditional banking rails. As a Growth Marketing Manager, you will drive the growth marketing strategy for our mobile app and work cross-functionally with design, product and operations teams to identify growth marketing opportunities to drive user growth and retention.

Vibrant is aiming to build an impactful and borderless mobile crypto digital wallet on top of a well-established layer one blockchain to create financial access for everyone, everywhere. As we continue our global expansion, join us on this exciting opportunity.

In this role, you will:

  • Collaborate with the product/marketing/design team to identify growth marketing opportunities and create organic and paid campaigns to drive user acquisition and retention. 
  • Partnering with management leads to create short and long term growth marketing strategy and marketing calendar to achieve the team’s growth KPIs.
  • Own the end to end of launching, managing and optimizing marketing campaigns in digital (i.e. Google/Facebook/Tiktok/Discord and etc) and tactical local channel campaigns (campus events, joint retail brand campaigns).
  • Provide reporting on marketing effectiveness, optimization, and efficiency across the campaign chain
  • Work proactively to constantly deepen your understanding of our market, customers, and product and further refine your overall growth strategy.
  • Utilizing data analytics, A/B testing and other customer insights to create and manage a cost effective customer life cycle management program.

You have: 

  • An analytical and data-driven mindset - using data to derive trends and growth opportunities
  • A customer focused approach - proactive in learning and fully understanding the customer journey to the use cases our product provides
  • Ability to work with a variety of stakeholders including designers, product managers, research agencies any other creative agency personnel
  • 3 years marketing experience
  • Working knowledge of Google Ads and social media advertising
  • Solid knowledge of website analytics tools (i.e. mixpanel, singular, Customer IO)

Bonus Points if (optional):

  • Prior B2C marketing experience in LATAM market
  • Prior marketing experience in startups/new financial product launches 
  • Prior experience in setting up tactical local campaigns and/or viral marketing campaigns.
  • Passion for the unbanked/underbanked customer segment

Job Summary

JOB TYPE

Full Time

POST DATE

08/28/2022

EXPIRATION DATE

12/12/2022

WEBSITE

stellar.org

HEADQUARTERS

San Francisco, CA

SIZE

200 - 500

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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