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Marketing Technology Manager
Spectra Logic Boulder, CO
Full Time | Durable Manufacturing 6 Months Ago
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Spectra Logic is Hiring a Marketing Technology Manager Near Boulder, CO

Marketing Technology Manager

Colorado

Spectra Logic is seeking a self-starter to manage its marketing technology transformation. The Marketing Technology Manager will own and manage Spectra’s CRM, oversee integrations and reporting with other applications within the marketing tech stack and facilitate the cross-functional alignment of goals and execution, driving business outcomes. Responsibilities will include CRM administration, marketing campaign automation, third party plugin research & testing, process review and development, and delivering insights and analytics to key stakeholders.

What you’ll be doing:

  • Manage and administer marketing automation and CRM integration, including customization, campaign automation, lead nurturing, and lead lifecycle processes.
  • Act as an interface between marketing, sales, support, and IT to ensure technology stacks and business processes are integrated.
  • Own and manage analytics for marketing and sales processes – campaign effectiveness, MQL to SQL to revenue.
  • Own marketing technology transformation and provide expertise in company-wide technology transformation projects.
  • You'll have an aptitude for analyzing marketing technology and data to improve or streamline the performance of campaigns and make recommendations.
  • Familiar with technologies including, CRM, attribution modeling, custom APIs, marketing automation, sales and partner portals, business analytics reporting, business intelligence, CRM customization, platform migration.

What you need to bring to the table:

  • At least 5 years of experience working in a CRM with marketing automation.
  • Experience with 3rd party integrations.
  • Understanding of B2B marketing - knowledge of lead management.
  • Strong written and verbal communication skills, ability to work with cross functional teams.

It would be helpful if you had:

  • Experience with Google Ads and Google Analytics.

Education/Experience

  • Bachelors in Marketing, Technology, or related field.
COMPENSATION - $80,000 - $100,000
FULL TIME

Why Spectra?

Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra Logic provides a career and work experience second to none, integral to facilitating your desired lifestyle, ranging the spectrum from outdoors to metropolitan. Privately held since its inception in 1979, Spectra is allowed to do what is right without having to satisfy Wall Street each quarter, which means our associates and customers are the true winners.

Isn’t it time you joined our winning team?

Spectra Logic provides a casual work environment, competitive salaries, and a compensation structure that rewards contribution and hard work. We employ a hybrid workspace, managing attendance in the lab on an as-needed basis, per workload requirements at a given time; we remain committed to flexibility in maintaining a fulfilling work-life balance. Our full benefits package includes matching 401(k), medical, life, AD&D, sick pay, flex spending accounts, and company paid short and long term disability.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

POST DATE

09/03/2022

EXPIRATION DATE

09/25/2022

WEBSITE

spectralogic.com

HEADQUARTERS

BOULDER, CO

SIZE

200 - 500

FOUNDED

1979

TYPE

Private

CEO

NATHAN C THOMPSON

REVENUE

$50M - $200M

INDUSTRY

Hardware & Office Equipment

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About Spectra Logic

Spectra Logic builds backup and archive solutions for secondary storage to protect data after migration from primary disk.

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