simPRO is looking for a savvy and experienced Demand Generation Manager to join our global marketing team. In this role you will be responsible for all aspects of paid media advertising including budgeting, forecasting, strategy and planning, audience targeting, building of campaigns, ad copywriting, A/B testing, negative keyword management, bidding management and optimizations to ensure the best possible ROI and exceed monthly lead goals. You will create and maintain forecasts, performance dashboards and reporting.

Reporting to the Director of Demand Generation, this role will help drive the next phase of growth for simPRO. This is a unique and exciting opportunity to join an established, employee-friendly, global company. 

First Things First, What Can We Offer You

• Flexible 4-day work week, paid for 5 days (yes!!)
• 50 percent remote work option (2 days in office, 2 days from home)
• 100 percent paid benefits for employee
• 24 weeks paid parental leave
• Opportunities for growth and development
• Fun team camaraderie and events

Who Are We? 

simPRO is a global leading Software-as-a-Service (SaaS) field service management solution for trade contractors. simPRO was founded in 2002 in Brisbane, Australia with operations in Australia, New Zealand, Singapore, the United Kingdom, Canada and the United States. We empower our customers to connect the office to the field, deliver exceptional customer service and gain invaluable insights with automated processes, streamlined workflows and in-depth business reporting.

What You’ll Do

• Manage global paid media campaigns and budgets across all Paid Media channels: Google, Capterra, Bing, LinkedIn, Facebook, Programmatic Display, OTT, etc.
• Scale existing channels and find new channels to make sure each market can reach maximum potential
• Continually optimize the performance of paid search and paid social campaigns to make the most of ad budgets and ROAS
• Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics
• Develop strategic, creative paid advertising campaigns that accelerate lead generation and brand awareness
• Examine landing pages for relevance and quality; make recommendations for design and SEO optimizations
• Communicate ongoing insights into campaign performance to the team
• Maintain up-to-date knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques and best practices
• Manage relationships with search engines technology partners, while staying on top of the latest industry trends
• Perform data analysis to ensure that paid media is driving quality leads into the sales funnel

Your Qualifications

• Bachelor’s Degree in marketing, communications, or related field
• 5 years PPC experience (Google, Bing, etc.) Google certifications a plus
• Experience managing Social Media Advertising (LinkedIn Ads, Facebook Ads, etc.) to performance KPI goals
• Experience in Google Analytics and SEMrush 
• Experienced in lead generation. B2B SaaS experience is a huge plus.

• Data oriented with strong analytical and problem-solving skills
• Familiarity with CRM and marketing automation technologies, previous use of Salesforce and Pardot a plus
• Strong writing and editing skills
• Good communicator with the ability to work constructively with a diverse group of people, attitudes, and expectations
• Highly organized with excellent attention to detail
• High degree of initiative, resourcefulness, personal responsibility and ownership
• Effective time manager with ability to execute on multiple projects with competing priorities

Core Values Required Of All simPRO Employees

While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and simPRO compatibility . Our culture and core values (below) are very important to us:

• We Are One Team
• We Own It
• We Innovate
• We Care
• We Have Fun

simPRO is an equal opportunity employer with a very supportive team environment. Visit: https://www.simprogroup.com/company/careers to learn more about the company and our core values.

*Please note, no agencies will be accepted in the recruitment of this role. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.