What are the responsibilities and job description for the Consumer Insights Analyst position at Sight & Sound Brand?
Sight & Sound is an organization comprised of people with diverse talents coming together as one in Christ to tell His story through who we are and what we do. We foster a culture of love for God and love for others, trust and teamwork, and a collaborative environment in which we get to do our best work every day.
The Consumer Insights Analyst will gather, organize, analyze, visualize, and communicate data identifying trends and providing insights for efforts relating to business, marketing, and creative development; helping to answer questions and inform decisions.
Essential Duties and Responsibilities:
- Work with the Director of Business Development and other key leaders to define metrics and identify needs for analysis.
- Source data and structure large data sets to find usable information. Analyze data for patterns and trends and effectively communicate findings.
- Visualize data by designing reports that effectively tell a story.
- Help establish standardized reporting, ensuring data integrity and accuracy.
- Maintain and distribute regular reporting and dashboard tracking of all revenue channels, including Ticketing, Retail, Films, and Sight & Sound TV sales.
- Assist with pricing analytics, revenue projections, and customer trends.
- Support the analysis of customer journeys, segments, engagement, and transactional data. Conduct research and data mining projects and communicate findings.
- Manage tracking and reporting on customer surveys, interpret findings and present results in a way that brings customer feedback to life.
- Analyze marketing insights and advertising results to help measure campaign effectiveness and adjust marketing plan efforts to maximize results.
Prerequisites:
- Proven data analytics experience.
- Highly analytical with the ability to think conceptually
- Passion for researching information and translating data to help inform business decisions
- Technical expertise and high attention to detail to ensure the quality and accuracy of data
Please visit sight-sound.com to view full job description and complete an application.