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Siemens
Malvern, PA | Other
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Malvern, PA | Full Time
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Marketing Data Analyst
Siemens Malvern, PA
$70k-91k (estimate)
Other | Ambulatory Healthcare Services 3 Months Ago
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Siemens is Hiring a Marketing Data Analyst Near Malvern, PA

As a Marketing Analyst you will research and identify ways to drive Marketing ROI/ROO and ultimately to achieve more with less. In this role, you will be required to gather data, write detailed reports on findings, identify new opportunities, and advise upper management on marketing tactics as well as consult the MarCom teams in the U.S on budget distribution. This individual works closely with the MarCom teams, global digital functions, and peers. Your responsibilities include aligning on KPIs, tracking campaign initiatives and marketing programs, researching consumer behavior, and exploring market trends and opportunities. 
We are looking for a razor-sharp marketing analyst to review and interpret market trends, customer experience, competitors’ activities, and marketing initiatives. To be successful in this role, you should have experience as a Marketing Analyst or Digital Marketer and be comfortable with processing and analyzing marketing data and sharing insights as well as key learnings with other stakeholders and leadership. The successful candidate must demonstrate great digital marketing and analytical skills, strong business acumen, resourcefulness, passion, as well as the ability to work effectively within a highly matrixed organization.
The individual contributor, reports to the Head, Digital Marketing USA.
Responsibilities 
  • Analyze, report, and connect marketing data to show ROI and ROO
    • Measure ROI of online and offline advertising campaigns
    • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
    • Track email campaign metrics (delivery, open, click-through rates)
    • Monitor budget distribution and performance of paid ad campaigns
    • Conduct consumer, market and competitive research and analyze benchmarking data
  • Consult on segmentation for marketing programs to be more targeted and how to spend marketing budget most efficiently 
  • Develop consistent marketing dashboards, reporting templates, and KPIs across NAM and ensure data health
  • Design and implement market and consumer surveys.
  • Monitoring the efficacy of marketing trends through analytical tools and software.
Required Knowledge/Skills, Education, and Experience
  • Bachelor's degree in Marketing, IT, or related field
  • Work experience as a Marketing Analyst or similar role
  • 3 years of relevant experience in digital marketing and marketing analytics
  • Expertise in Google Analytics and MS Excel
  • Expertise with reporting tools and dashboard development
  • Strong analytical abilities and high attention to detail
  • Ability to multitask several projects effectively
  • Operational and business acumen
  • Ability to lead and motivate teams without authority
  • Good communications and training skills 
  • Strong ability to work well in highly matrixed organization
*LI-WC1

Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Mid-level Professional

Full / Part time: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.

Job Summary

JOB TYPE

Other

INDUSTRY

Ambulatory Healthcare Services

SALARY

$70k-91k (estimate)

POST DATE

01/11/2023

EXPIRATION DATE

04/03/2023

WEBSITE

new.siemens.com

HEADQUARTERS

HOPKINS, MN

SIZE

7,500 - 15,000

FOUNDED

2004

CEO

PAUL SKARE

REVENUE

$1B - $3B

INDUSTRY

Ambulatory Healthcare Services

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The following is the career advancement route for Marketing Data Analyst positions, which can be used as a reference in future career path planning. As a Marketing Data Analyst, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Data Analyst. You can explore the career advancement for a Marketing Data Analyst below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Data Analyst, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Data Analyst for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Some companies prefer their data analysts to gain master’s degrees, and these candidates may receive preference over others.

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Marketing Data Analysts work with large volumes of data. They need to crunch large Databases to gain actionable insights.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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Knowledge of Programming Languages.

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Knowledge of Data Engineering Tools.

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Get familiar with the fundamentals.

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SQL provides a gateway to programming.

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Transform data to solve a specific problem.

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Step 3: View the best colleges and universities for Marketing Data Analyst.

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