Sheraton Maldives Full Moon Resort & Spa

Sheraton Maldives Full Moon Resort & Spa delivers on the promise of authentic experiences through good food and fostering community bonds. Food takes centerstage on the island through our back-to-basics concept adopting a homestyle-cooking approach to dining where food is simple, fresh, and comforting. Through food we connect, regardless of culture and background. Here, guests can sample a variety of cuisines including local favorites. No matter the cuisine, we ensure each dish is prepared truthfully in accordance with traditional age old recipes.

We are all about community: The coral propagation project has been a key resort focus since its launch and everyone is welcome to engage. Guests play an active role in supporting the initiative, hands-on! Changing the world for the better, one coral at a time. The community principal is applied throughout other touch points such as the communal handicraft market showcasing local creative makes. At the weekly Maldivian Night, local women cook and serve some of the most popular local dishes to curious guests. We strive to engage beyond borders through our outreach programs in local communities such as the Thalassemia Foundation. Our approach is wholesome and inclusive. Both guests and associates play a vital role in forming our global community.

Families enjoy the ease of vacationing together through Sheraton's Side by Side Family Programming offering interactive activities for the whole family that are fun and educational. For the Romantics, we prepared personalized experiences for two that range from destination dining to private excursions around the island or an indulgent time away at Shine Spa for Sheraton.

Education and Experience

• Bachelor’s Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
• Minimum three years’ experience in a similar role within luxury hotels and resorts in an international setting.
• English as a first language is a must. Secondary languages including German, Arabic, Russian, Portuguese or Spanish are desired but not necessary.

Technical Requirements

To fulfil this position, the candidate must possess the following minimum requirements and experience:

• Experience: Minimum three years’ experience in a similar role within luxury hotels and resorts or PR, digital, social media, or advertising agency.
• Language: English as a first language is a must. Secondary languages including German, Arabic, Russian, Portuguese or Spanish are desired but not necessary.

• Computer skills: Superior creative skills, with solid copywriting, design experience and excellent knowledge of Microsoft office suite of products and possess experience in working with content for desktop, web and mobile and be proficient in the following:
  • Videography and editing - example: Adobe Premiere Element 10
  • Photography skills and editing - example: Adobe Photoshop CS6
  • Graphic design - example: InDesign
• Proficient ability to use data and metrics to support strategic recommendations.
• Able to work under pressure as well as multi-task.
• Entrepreneurial with strong initiative.
• Maintains the privacy and confidentiality of information, protects the assets of the Company, acts with ethics and integrity, and adheres to the resort’s policies and procedures.
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

REWORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Promotes the resort’s facilities and services including food and beverage AND recreational offering such as Shine Spa for Sheraton and Sheraton’s Side by Side Family Program, on-property programming, brand programming and excursions.
• Develops a key message bank of resort key messages for all segments of the business to be used for all channels, but not limited to sales, online and offline, web, sales partners and the like.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Ongoing content development in support of sales team requirements and the resort’s social media channels.

• Maintains, updates, and manages owned media channels including the Sheraton social media, property site, OTAS and sales partner channels.
• Coordinates online newsletters, collateral (online and offline), fact sheets, flyers/PDFs, sales presentations, food and beverage menus, ensuring consistent messaging, Sheraton tone of voice and style guides for Sheraton and F and B outlets are adhered to.

Digital

• Collaborates with the Director of Sales & Marketing to strategize and drive forward a holistic content strategy which includes customer-focused internal and customer-facing global content positioning Sheraton Maldives Full Moon Resort & Spa as a resort of choice in the Maldives. Align and manage third party vendors including deployed in-market PR agencies as well as with Marriott’s Cluster Maldives Marcom Team to execute said strategy via owned media channels.
• Develops a content calendar of storytelling, aligned to the resort’s key pillars – leveraging the development of the creative newsroom.
• Ensures social media is scheduled on a monthly basis, as approved by the Director of Sales and Marketing. Review monthly scheduling prior to sending to the Director of Sales and Marketing for final approval. Ensures the resort’s key messages and brand pillars are accounted for in the plan and presented in an authentic and engaging manner, aligned to Sheraton Hotels & Resort’s tone of voice.
• As directed by the Director of Sales and Marketing, identifies any media / influencer opportunities to be leveraged to drive social engagement – i.e. Instagram takeovers, content collaboration opportunities, guest ‘blog’ writer for the microsite etc. and the like – must ensure rich visual and compelling storytelling.
• As directed by the Director of Sales & Marketing develops unique, novel, and trendsetting content that can be used for sales / marketing and PR purposes including video and photography that will position Sheraton Maldives Full Moon Resort & Spa at the forefront of the client and customers mind-set.
• Responds to reviews within 24 hours on review sites including but not limited to TripAdvisor, Google, Booking.com and Expedia, ensuring response rate is no less than 90%.
• Proactively responds to Facebook reviews, direct messages and comments and Instagram comments and direct messages within 1 to 3 hours (where possible) ensuring the response rate is no less than 90%.
• Monitors posts, sentiment and respond to posts where required.
• Manages the resort’s TripAdvisor and Google business listing, ensuring content is factually correct and best represents the resort for conversion.
• Coordinates a monthly reputation management report attached to the social media insights report. Report to give an overview of review consumer feedback from sites including TripAdvisor, Google, Booking.com, Expedia, Facebook reviews. Monthly report to be distributed to director of sales and marketing, Marcoms manager and general manager.
• Ensures company protocol is followed for online reputation issues and propose suggestions to maintain brand image in the digital realm.
• Conducts regular content audits ensuring the resort’s content is up to date.

Media and Communications

• Where directed works collaboratively with nominated public relations agencies.
• Coordination of all media and influencer FAM trips on-property including logistics, itinerary setting and collaboration with operations to execute accordingly.
• Communication of on-property media opportunities to global PR agencies, where applicable.
• Proactively develops a creative newsroom of ‘off-the-shelf’ stories and content for media pitching and the social media calendar.
• Management of local media relationships including sharing news and pitching resort stories.
• Copywriting and development of media briefs, pitches and factsheets as and when required by internal and external stakeholders.
• Maintains the resort’s press kit, ensuring it is constantly updated with the latest information.
• Develops and manages a FAM trip tracker to ensure tracking of all FAM trips and subsequent deliverables / ROI.
• Manages the resort’s coverage tracker and master media, and influencer list, ensuring record keeping, evaluation and ROI for all generated coverage.
• Monthly media reporting to be shared with the director of sales and marketing detailing coverage yielded, PR agency performance and activities and recommendations for the media strategy.
• Attends PR agency calls and assist with determination of agency requirements.
• Supports the resort’s reputation management strategy via awards including the submission (including process management) of the resort into relevant awards as directed by the director of sales and marketing.
• Drive forward special events (Sheraton brand programming, Winter Festive Period, Russian New Year, Chinese New Year, Eid celebrations etc.), creative collaborations and partnerships as required.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality websites that have the potential of providing business.
• Works closely with respective tourism partners.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Supports in the development of a strategic marketing plan for property, includes group, leisure and local efforts.
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Develop creative and effective storytelling and news distribution to internal and external stakeholders, including sales partners and the GSO teams to position and promote the resort’s happenings, offers and the like – ensuring Sheraton Maldives Full Moon Resort & Spa is top of mind to all key partners.
• Acts as liaison between corporate and the resort in rolling out programs and making sure the resort is taking advantage of all opportunities provided through corporate.
• Works with company approved media buyer to plan and execute advertising, where applicable and as directed by the director sales and marketing.
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. Assists director sales and marketing with materials, tracking/analysis and presentations to internal and external stakeholders including but not limited to corporate office and resort ownership.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
• Manage and track all sales and marketing invoices, ensuring they are tracked through to payment.

Leadership

• Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.
• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
• Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Focuses and guides others in accomplishing work objectives.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Sheraton Maldives Full Moon Resort & Spa

Sheraton Maldives Full Moon Resort & Spa delivers on the promise of authentic experiences through good food and fostering community bonds. Food takes centerstage on the island through our back-to-basics concept adopting a homestyle-cooking approach to dining where food is simple, fresh, and comforting. Through food we connect, regardless of culture and background. Here, guests can sample a variety of cuisines including local favorites. No matter the cuisine, we ensure each dish is prepared truthfully in accordance with traditional age old recipes.

We are all about community: The coral propagation project has been a key resort focus since its launch and everyone is welcome to engage. Guests play an active role in supporting the initiative, hands-on! Changing the world for the better, one coral at a time. The community principal is applied throughout other touch points such as the communal handicraft market showcasing local creative makes. At the weekly Maldivian Night, local women cook and serve some of the most popular local dishes to curious guests. We strive to engage beyond borders through our outreach programs in local communities such as the Thalassemia Foundation. Our approach is wholesome and inclusive. Both guests and associates play a vital role in forming our global community.

Families enjoy the ease of vacationing together through Sheraton's Side by Side Family Programming offering interactive activities for the whole family that are fun and educational. For the Romantics, we prepared personalized experiences for two that range from destination dining to private excursions around the island or an indulgent time away at Shine Spa for Sheraton.

Education and Experience

• Bachelor’s Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
• Minimum three years’ experience in a similar role within luxury hotels and resorts in an international setting.
• English as a first language is a must. Secondary languages including German, Arabic, Russian, Portuguese or Spanish are desired but not necessary.

Technical Requirements

To fulfil this position, the candidate must possess the following minimum requirements and experience:

• Experience: Minimum three years’ experience in a similar role within luxury hotels and resorts or PR, digital, social media, or advertising agency.
• Language: English as a first language is a must. Secondary languages including German, Arabic, Russian, Portuguese or Spanish are desired but not necessary.

• Computer skills: Superior creative skills, with solid copywriting, design experience and excellent knowledge of Microsoft office suite of products and possess experience in working with content for desktop, web and mobile and be proficient in the following:
  • Videography and editing - example: Adobe Premiere Element 10
  • Photography skills and editing - example: Adobe Photoshop CS6
  • Graphic design - example: InDesign
• Proficient ability to use data and metrics to support strategic recommendations.
• Able to work under pressure as well as multi-task.
• Entrepreneurial with strong initiative.
• Maintains the privacy and confidentiality of information, protects the assets of the Company, acts with ethics and integrity, and adheres to the resort’s policies and procedures.
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

REWORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Promotes the resort’s facilities and services including food and beverage AND recreational offering such as Shine Spa for Sheraton and Sheraton’s Side by Side Family Program, on-property programming, brand programming and excursions.
• Develops a key message bank of resort key messages for all segments of the business to be used for all channels, but not limited to sales, online and offline, web, sales partners and the like.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Ongoing content development in support of sales team requirements and the resort’s social media channels.

• Maintains, updates, and manages owned media channels including the Sheraton social media, property site, OTAS and sales partner channels.
• Coordinates online newsletters, collateral (online and offline), fact sheets, flyers/PDFs, sales presentations, food and beverage menus, ensuring consistent messaging, Sheraton tone of voice and style guides for Sheraton and F and B outlets are adhered to.

Digital

• Collaborates with the Director of Sales & Marketing to strategize and drive forward a holistic content strategy which includes customer-focused internal and customer-facing global content positioning Sheraton Maldives Full Moon Resort & Spa as a resort of choice in the Maldives. Align and manage third party vendors including deployed in-market PR agencies as well as with Marriott’s Cluster Maldives Marcom Team to execute said strategy via owned media channels.
• Develops a content calendar of storytelling, aligned to the resort’s key pillars – leveraging the development of the creative newsroom.
• Ensures social media is scheduled on a monthly basis, as approved by the Director of Sales and Marketing. Review monthly scheduling prior to sending to the Director of Sales and Marketing for final approval. Ensures the resort’s key messages and brand pillars are accounted for in the plan and presented in an authentic and engaging manner, aligned to Sheraton Hotels & Resort’s tone of voice.
• As directed by the Director of Sales and Marketing, identifies any media / influencer opportunities to be leveraged to drive social engagement – i.e. Instagram takeovers, content collaboration opportunities, guest ‘blog’ writer for the microsite etc. and the like – must ensure rich visual and compelling storytelling.
• As directed by the Director of Sales & Marketing develops unique, novel, and trendsetting content that can be used for sales / marketing and PR purposes including video and photography that will position Sheraton Maldives Full Moon Resort & Spa at the forefront of the client and customers mind-set.
• Responds to reviews within 24 hours on review sites including but not limited to TripAdvisor, Google, Booking.com and Expedia, ensuring response rate is no less than 90%.
• Proactively responds to Facebook reviews, direct messages and comments and Instagram comments and direct messages within 1 to 3 hours (where possible) ensuring the response rate is no less than 90%.
• Monitors posts, sentiment and respond to posts where required.
• Manages the resort’s TripAdvisor and Google business listing, ensuring content is factually correct and best represents the resort for conversion.
• Coordinates a monthly reputation management report attached to the social media insights report. Report to give an overview of review consumer feedback from sites including TripAdvisor, Google, Booking.com, Expedia, Facebook reviews. Monthly report to be distributed to director of sales and marketing, Marcoms manager and general manager.
• Ensures company protocol is followed for online reputation issues and propose suggestions to maintain brand image in the digital realm.
• Conducts regular content audits ensuring the resort’s content is up to date.

Media and Communications

• Where directed works collaboratively with nominated public relations agencies.
• Coordination of all media and influencer FAM trips on-property including logistics, itinerary setting and collaboration with operations to execute accordingly.
• Communication of on-property media opportunities to global PR agencies, where applicable.
• Proactively develops a creative newsroom of ‘off-the-shelf’ stories and content for media pitching and the social media calendar.
• Management of local media relationships including sharing news and pitching resort stories.
• Copywriting and development of media briefs, pitches and factsheets as and when required by internal and external stakeholders.
• Maintains the resort’s press kit, ensuring it is constantly updated with the latest information.
• Develops and manages a FAM trip tracker to ensure tracking of all FAM trips and subsequent deliverables / ROI.
• Manages the resort’s coverage tracker and master media, and influencer list, ensuring record keeping, evaluation and ROI for all generated coverage.
• Monthly media reporting to be shared with the director of sales and marketing detailing coverage yielded, PR agency performance and activities and recommendations for the media strategy.
• Attends PR agency calls and assist with determination of agency requirements.
• Supports the resort’s reputation management strategy via awards including the submission (including process management) of the resort into relevant awards as directed by the director of sales and marketing.
• Drive forward special events (Sheraton brand programming, Winter Festive Period, Russian New Year, Chinese New Year, Eid celebrations etc.), creative collaborations and partnerships as required.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality websites that have the potential of providing business.
• Works closely with respective tourism partners.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Supports in the development of a strategic marketing plan for property, includes group, leisure and local efforts.
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Develop creative and effective storytelling and news distribution to internal and external stakeholders, including sales partners and the GSO teams to position and promote the resort’s happenings, offers and the like – ensuring Sheraton Maldives Full Moon Resort & Spa is top of mind to all key partners.
• Acts as liaison between corporate and the resort in rolling out programs and making sure the resort is taking advantage of all opportunities provided through corporate.
• Works with company approved media buyer to plan and execute advertising, where applicable and as directed by the director sales and marketing.
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. Assists director sales and marketing with materials, tracking/analysis and presentations to internal and external stakeholders including but not limited to corporate office and resort ownership.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
• Manage and track all sales and marketing invoices, ensuring they are tracked through to payment.

Leadership

• Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.
• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
• Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Focuses and guides others in accomplishing work objectives.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.