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Shankman & Associates
Erlanger, KY | Other
$113k-153k (estimate)
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Customer Marketing Associate
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Shankman & Associates is Hiring a Customer Marketing Associate Near Erlanger, KY

Customer Marketing Associate - Kroger

Shankman & Associates is a regional, full service, CPG broker covering all classes of trade, in an eight state, Midwestern geography, as well as national and regional partnerships. In business for over 40 years, Shankman & Associates prides itself in representing leading national manufacturers, while fostering an entrepreneurial environment suited for the best and brightest associates.Company culture is focused on results, professionalism, service, respect, and kindness. Shankman & Associates is actively expanding its team, and is looking for strategic, high-energy, quality people aligned with our culture.

Experience: Entry to Mid-Level

Job Summary:

Primarily responsible for the execution and analysis of omnichannel and loyalty marketing campaigns for Shankman’s clients at Kroger. Primary focus will be working with the internal Kroger team and external clients to create marketing strategies that promote business across multiple categories.

Essential Job Duties & Responsibilities:

  • Become a subject-matter expert for digital and loyalty marketing programs available from Kroger
    • Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
    • Programs include, but are not limited to, BCC Events, Digital Coupons, Targeted Offers (coupons and ads) and more
  • Host planning sessions with clients to describe available programs and make recommendations of program combinations that will achieve the clients’ & customer’s goals
  • Collaborate with Business Managers and Category Strategy teams to develop a strategic marketing support plan, maximizing effectiveness and efficiency, based on the current business situation unique to each client
  • Plan, conduct & host quarterly business reviews with key clients to:
    • Review upcoming BCC, Digital and all other marketing plans
    • Present results from recent/previous events, key learnings & future recommendations
  • Set up and submit up promotions for execution, including digital coupons, eCommerce search campaigns, targeted digital campaigns, and loyalty marketing events
  • Manage online digital programs throughout the promotional time-period and adjust key variables as needed
  • Complete analysis of programs at their conclusion and apply learnings to future recommendations
  • Will be expected to apply principles of budgeting and ROI to maximize investment opportunities
  • Other duties will include ensuring up-to-date marketing information with Kroger, such as search keywords, online digital images and more
  • Ability to think and act strategically, analyzing data to make informed recommendations

Education and Experience

  • Bachelor's Degree in appropriate business-related subject
  • 2 years relevant experience a plus
  • Strong communication skills
  • Strong attention to detail, as well as great adaptability and emotional intelligence
  • Strong ability to think and act strategically
  • Advanced skills in MS Office
  • Ability to learn new digital interfaces quickly
  • Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts

Job Summary

JOB TYPE

Other

INDUSTRY

Business Services

SALARY

$113k-153k (estimate)

POST DATE

09/21/2022

EXPIRATION DATE

03/20/2023

WEBSITE

shankmanandassociates.com

HEADQUARTERS

GRAND RAPIDS, MI

SIZE

50 - 100

FOUNDED

1978

TYPE

Private

CEO

DOUG BOES

REVENUE

$10M - $50M

INDUSTRY

Business Services

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