Company Description 

Set Creative is an experiential agency creating impressions that count. We have been creating pop-ups, live events and brand activations for more than a decade. 

Our team is made up of industry-leading talent. Together we produce industry-leading work, of which we’re immensely proud. 

But we also focus on keeping the ‘work’ confined to a happy balance with the rest of our team’s lives. We do our best work when we’re motivated and contented individuals. In an industry that has too often seen long hours and weekends become the norm, we believe there’s another way.

We aim to be an agency that leads in diversity, equity and inclusion, and are proud of our parent company’s commitment to anti-racism.

Our culture isn’t fixed. It’s waiting for you to bring your authentic self and add to it. If the above sounds like a good starting point, keep reading.

Job Description

The Creative Director is responsible for conceiving and implementing compelling brand experiences. They must work closely with our Executive Creative Director, while leading a mix of full-time and freelance, mid-level and junior-level creatives. This position is open to an art director-focused Creative Director with a background in experiential marketing.

Duties & Responsibilities

• Can take a brief and develop a high-level creative strategy that serves as the foundation for big ideas
• Generate strong, impactful creative concepts that deliver creative solutions for client business needs
• Actively lead brainstorms and project ideation with cross-functional and junior-level teams
• Sell-in ideas internally and externally

• Lead client presentations and pitch decks

• Work collaboratively as part of a small – but growing – driven team 
• Brief and inspire designers, partners and vendors to execute the vision
• Quickly and confidently implement creative direction and feedback from Executive Creative Director and clients, as well as translate feedback for junior team members

• Coach and mentor creatives through cross-functional team building, setting stretch expectations, implementing professional development, and providing accountability
• Build new client relationships and grow existing ones
• Work with the ECD and cross-functional teams to identify the resource needs of any project
• Willing to roll up their sleeves and dig in when needed
• Stay up to date with experiential industry trends, client news and innovations, and competitor news

Qualifications

The list of qualifications includes the minimum qualifications necessary for any new employee for this position, such as specific prior work experience, certifications/licenses, technical knowledge of software, machinery, or tools, and physical abilities such as relevant lifting, bending, walking, and/or stooping.

• Agency experience required, preferably at an experiential agency or from within an experiential division
• Minimum of seven years of relevant experience within the creative department of an agency or in-house on the brand side preferred
• Demonstrates strong, strategic concepting
• Proven track record of delivering a creative project from beginning to end
• Experience managing an internal team of more junior creative staff and/or a team of external vendors, freelancers, or partners
• Experience developing and implementing ideas and work-flow processes
• Ability to work under pressure and meet deadlines in a fast-paced creative environment
• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
• An eye for design and an ability to translate aesthetic ideas into powerful storytelling; hard design skills – graphic design, 3D design, retail design, etc. – a plus
• Comfortable working with production partners and fabrication vendors to execute vision
• Has a strategic business mindset and is able to identify areas of potential organic business growth
• Has a well-rounded understanding of the roles and responsibilities needed to get a job done 
• Ability to effectively and appropriately interact with co-workers, clients, partners, and vendors at a variety of levels, across many disciplines
• High-level understanding of budgeting, estimating, and agency profitability
• Highly organized with a keen sense of attention to detail
• Exceptional initiative and follow-through skills
• Demonstrates talent and enthusiasm for the industry with a strong understanding of brands and branding
• Actively works to create an inclusive environment that fosters creativity

Working Conditions

Employee must be able to thrive in a highly-creative, fast-paced environment; we juggle a lot of projects for a lot of clients across a lot of industries – all at the same time. As a client-services based industry, we are dedicated to delivering for our clients and for their audience. We understand creative genius can strike at any moment and that the creative process benefits from inspiration; we encourage our creative team members to openly communicate their working styles and to share real-world inspiration with their colleagues. Though our industry sometimes operates outside of traditional business hours, we believe a work-life balance is crucial to delivering strong, impactful work. Set Creative aims to create an environment where every employee feels encouraged and comfortable to bring their whole selves to work.

This position is a hybrid position. Employee must be willing to be in the office 2 days per week.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.